Case Study

4689 Words Dec 14th, 2012 19 Pages
Table of Contents Introduction about Oasis Bicycles 2 Global Expansion Strategy 2 Primary Objectives of the Human Resources Manager: 3 An Executive Summary: 4 Pest Analysis 4 A Strategic HR plan for the next 12 months: 9  Human Resources Planning 9  Strategic Resourcing 9  Reward Management 11  Performance Management 11  Learning and Development 12 Application of a strategic HRM model 13  Advantages & Disadvantages of the Contingency Approach 13 Managing a global HR structure and system 14  Potential HR problems 14 Conclusion 16 References 17

Introduction about Oasis Bicycles
Oasis Bicycles is a Taiwanese-owned bicycle company but with design and manufacturing spread out across four
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Primary Objectives of the Human Resources Manager:

* Health and safety of the workforce. * Development of a superior workforce. * Development of the Human Resources department. * Development of an employee-oriented company culture that emphasizes quality, continuous improvement, key employee retention and development, and high performance. * Personal ongoing development. (Heathfield 2012)

Therefore, the HR planning process must prioritise the implications of organizational objectives on the necessity of human resources. Hence, the HRM consultant has to plan the following for the global expansion of Oasis Bicycles:

1. An Executive Summary 2. A Strategic HR plan for the next 12 months 3. An application of a strategic HRM model 4. Managing a global HR structure and system (Torrington et al. 2011).

An Executive Summary:
Oasis Bicycles, the Taiwanese-owned company is a good example of a global company with design and manufacturing spread out across four continents. It is considered one of the world’s largest bicycle manufacturers with annual sales of around US$ 800 million – 93 per cent of which comes from outside Taiwan. The biggest market so far has been Europe, which accounts for half of the sales. The company started manufacturing in the

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