Case Study File Cafe

1754 Words Aug 31st, 2013 8 Pages
Table of Contents

Executive Summary 2

1. Alter’s Framework 3

2. Rich Picture 4

3. Competitive Advantage 5

3.1 Making Business Decisions I 5

3.1.1 Entry Barriers 6

3.1.2 Switching Costs 6

3.1.3 Substitute Products 6

3.1.4 Porter’s Generic Strategies 6

3.2 Making Business Decisions II 7

3.2.1 Major Changes 8

3.2.2 List of processes for Re-engineering 8

4. E-business 8

4.1 Making Business Decision I 8

4.1.1 Introduction 8

4.1.2 What types of E-Business would you deploy at The Broadway Café? 8

4.1.3 How can an E-Business strategy help The Broadway Café attract customers and increase sales? 8

4.1.4 What types of metrics would you want to track
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If more staff is required, there will be option for uploading resume’s online.

4.1.3 How can an E-Business strategy help The Broadway Café attract customers and increase sales?

It will attract many customers after The Broadway Café starts the use E-Business effectively. The Broadway Café can increase sales by giving online discounts and special offers for regular customers to get repeat client age.

4.1.4 What types of metrics would you want to track on your E-Business Web site?

Keep a record of hits on website, keeping track of customer feedback, regularly checking for job applications, update information of new products and the latest price changes, etc.

4.1.5 How could you use an E-Business strategy to partner with suppliers?

Uploading the stock level online only for staff and suppliers to access and check. Staff will receive the pre-set quantity of goods on their own from the suppliers. The new suppliers can send quotation of prices and goods online.

4.1.6 How could a portal help your employees?

Staff can use discussion forums to interact with each other. The staff can use it to contact with the manager and make a request for working hours, swap shifts, etc.

4.1.7 Would you use Kiosks in the café?

I would not use a Kiosk in the cafe. The Broadway Cafe is a big Kiosk itself and doesn’t require another one inside the cafe. Kiosks can be used outside the cafe but also then it would be of no use, as everyone

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