Case Study : Fish Oil Supplements

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NatureMade Fish Oil Supplements

The company NatureMade was founded in 1971 in Northridge, California. NatureMade is a sub-brand under Pharmavite LLC, which is owned and run by Otsuka Pharmaceutical Co. This company gained its status and recognition by creating USP approved products (fish oil, vitamins A-E, & iron supplements) that are designed to promote health. They are currently the number one pharmacist recommended brand of supplements in eight categories including letter vitamins, fish oil, and CoQ10. The active ingredient in NatureMade’s Fish oil supplement is omega-3 fatty acids.
Omega-3 fatty acids are essential and therefore their consumption is a necessity for human life.1 These polyunsaturated fats come in three main types:
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Specifically, studies have determined that omega-3s can be used to remedy high cholesterol, high blood pressure, heart disease, diabetes, rheumatoid arthritis, osteoporosis, and more.10 Many studies have shown a connection between omega-3 fatty acid consumption and healthy lipid profiles, such as high HDL cholesterol levels and a lower triglyceride level. Clinical studies have shown lower blood pressure levels when consuming a diet with higher levels of this fatty acid. The supplement is widely used for the prevention of heart disease, since studies suggests that omega 3 reduce risk factors for heart disease and lowers risk of death and complications in those who have already experienced a heart attack. In diabetes, it can help lower cholesterol and triglycerides, since these markers are usually high with this condition. Symptoms of rheumatoid arthritis and osteoarthritis are reduced when fish oil is consumed. Studies on osteoporosis have found a correlation between omega-3 consumption and increased levels of calcium, improvements in bone strength, and increased bone density. Finally, omega-3 consumption has also been shown to be protective against cancer, control lupus and aid in treatment for eczema.
Approved health claims for omega-3 fatty acids are organized by substance (DHA/EPA and DHA) and minimum daily intake.11 For a food or product to be used to contribute to the normal
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