Case Study : Fonterra Dairy Product

2281 Words Nov 6th, 2016 10 Pages
4.716 INTERNATIONAL MARKETING
INDIVIDUAL ASSIGNMENT

ON
FONTERRA DAIRY PRODUCT

Submitted To: Dr. Nitin Raj Seth
Module: 4.716 International Marketing
Submitted by: Payyavala Subash
Student ID: 20140782

INDEX Pg. No
1. Executive Summary 3
1.1 Organization
1.2 Product/service
1.3 Key market characteristics needed for the product/service to be successful
1.4 suggested target market and its basic characteristics
1.5 Marketing mix strategy
2. Comment on expected marketing challenges 4
3. Promotional challenges and issues of your target country 6
4. Suggest solutions to these challenges 7
5. Development and distribution of the proposed product/service 10

Reference 12

1. Executive Summary:
This assignment is about Fonterra Company entering into Russian market with product cheese. And also includes about the challenges faced by company when you enter into new market and also…

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