Case Study : Ford Motor Company

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Ford Motor Company When I think of Ford Motor Company the song comes in my mind, Mustang Sally, think you better slow your mustang down, you have been running all over the town now, I guess I have to put your flat feet on the ground, all you want to do is ride around Sally, ride, Sally, ride. A good looking man has driven a red convertible mustang with a woman riding on the passenger side with a white scarf on her head as well as the lady is wearing a red satin top along with wearing plan make-up with candy apple red lipstick to bring out her lip with the color of the car. Description of Organization Ford Motor Company is an American made car automobile manufacturer in the world. Ford was founded by Henry Ford, on June 16, 1903. Their…show more content…
The Competitive rivalry was their strong force, bargaining power of buyers or customers, bargaining power of suppliers and the threat of substitutes was their moderate force and the last threat of new entrants or new entry was their weak force. After gathering the information Ford result of the Five Forces analysis shows that competitive rivalry is the most representative issue for their business. For long-term growth in the automotive industry environment, Ford must prioritize strategic keys to a flourish advantage over their competitors. Ford knows their tough competition will bring high aggressiveness of their firms, and high exit barriers. (Grundy, 2010) Two (2) factors that I believe are critical When you are in business, sometimes the company foundation is not ready for durable competition? You just want to please your customer, better your product and keep the employees happy. But, you have Audi, BMW, Lexus, Honda, Mazda, Buick and Toyota comes up with more creative ideas to promote their business, which put Ford in a SWOT position to keep brainstorming for their business. Ford does not want to be a company left behind. A SWOT analysis breaks down the company 's strengths, weakness, opportunities, and threats are given a company 's a structured plan to evaluate the business proposition. Ford SWOT analysis run down, their strengths are the biggest market in the United States, which

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