Case Study : Ford Truck Marketing Strategy

What would America be today if Henry Ford’s impact in history would have never occurred? Could the wealthy be the only citizens who could own a car? Could it be possible that the assembly line would have never been perfected? Thankfully, we don’t have to live in a world where all these possibilities are unknown. During the 20th century being able to travel from one place to another in their own car was rather strenuous to most Americans. Although the automobile did exist, it was extremely expensive and only the wealthy were able to afford it. Without Henry Ford’s impact on American history, this scenario would have never changed, only the wealthy would be driving in their own automobile today. America would not be what it is today if it weren’t for Ford. Henry Ford made an extremely impact in America through his Model T, which made automobiles more accessible for the majority of Americans, and perfecting the assembly line, which would increase mass production.

The automobile industry put American citizens into action. Mass production was a big component in the success of automobiles. Although successful, it became very repetitive. Skilled workers who were once worshipped, were no longer needed. Henry Ford was described as racist, bitter, but he brought success to citizens in the 1920s. Ford started the Ford Motor Company in 1903 with the help of a limited amount of workers in a shed. It was not until 1914 where custom-made cars turned into many cars, such as the Model T, moving down an assembly line. The Model T was a very popular car that benefitted cheap labor and easy mobility for its owners. Ford became a billionaire from the help of the federal government’s actions. At this point, the government decided that funds should be spent more on roads. Automobiles introduced

Henry Ford decided to take the risk of pursuing his dream of machines when he left the family farm in 1879 to work at a car company in Michigan. He believed he had more of an interest in machines than he did in farming, but his father thought differently. Ford’s father wanted him to follow his footsteps on the farm, but unfortunately, it did not turn out in his

When you hear the word “Ford” more often then not people are going to think of automobiles. This is not surprising because a man gave

Henry Ford was a self-sufficient man, he is greatly known for initiating the era of mass consumption and mass production in the American economy. Not only did he create “Ford Motor Company” but he is also known for numerous other things such as creating the moving assembly line, high wages and sponsoring Americanization school for foreign workers so they could have a successful future.

It has a stable position in the American auto markets because it focuses on making vehicles of high quality. In 2006, the former CEO Alan Muley decided to put a strategy in place to focus on top of the line vehicles, an improved fuel efficiency, and a more affordable cost. They also have majorly decreased their debt and payments from pension. By doing so, the company was able to succeed in achieving investment standards from various agencies of ratings. Another strength is that people are extremely loyal to the Ford company. They have the most customers who are returning to purchase more products than any other motor vehicle company, as stated in the IHS automotive analysis of the registration of newly owned vehicles in 2014. For consecutive years they have received the highest honors for total loyalty to a manufacturer. Their credit constantly puts them at an advantage. In 2014, it generated $1.9 billion of profit pre-tax. They concluded with $1.7 billion of it as their net-income. This was a major portion of Ford's tax profits and net

These early automobiles were loud, uncomfortable, and often dangerous, but that didn’t stop the dreamers and innovators from pushing forward. Henry Ford was one such visionary. He knew early on the automobile industry was going to change America. He strategically positioned himself to be at the forefront of this new invention sweeping the nation.

Well to start off my Model T Ford was created and invented by Henry Ford. Henry Ford was born July 30, 1863, on his family's farm in Dearborn, Michigan. His product had influenced the lives of Americans because it had created a new to get to places. Now people don't have to walk, use a horse, or even use a steamboat.Many people couldn't afford the Model T because it was a lot of money back then, the cost of a brand new Model T is $650.00. It had also created a new way of producing of different products, the assembly line. An assembly line is when a series of workers and machines in a factory by which a succession of identical items is progressively assembled. The Model T created mobility and prosperity on an undreamed of scale through manufacturing efficiencies at a price that anyone could afford. It is all because of the Model T we have a more efficient and faster way of producing items. Now we don't see many Model T Fords around driving, but there are a handful of in car shows.

One of which was the assembly line, which today has heightened mass production and remodeled factories and industries all around the world (Curcio). Without mass production today, factories would be extremely slow and it would take over 24 hours to put together a modern day automobile, considering all of the newly added gadgets. Although, from these achievements, many believe that Henry Ford brought positive change to the “American standard of living,” through the development of the Model T, the assembly line and many other industries, his positive impact is overshadowed by his anti semitic views and his mistreatment of his workers. Henry Ford is widely considered as a hero towards the auto industry. He invented an automobile that for years to come would provide transportation to many americans.

Along with the idea of faster productivity and affordability, another great idea that Mr. Ford had was that if everyone earned a decent wage, and he produced more cars in less time at an affordable price, then everyone in the country would buy his cars. Focusing on the middle class clientele, their affordability, and his own workers to buy his own products, he decided to raise the workers wages from $2.50 to $5.00 overnight, virtually making him a hero to all middle class workers, because he gave the working class an open door of opportunities to grow and buy. In Henry Ford 's times, pay was presumably highly significant for job satisfaction, and people did not mind working at the assembly line if they were well paid. This was an excellent business tactic, because this triggered his workers, and other middle class people, to buy his cars. The affordability of these, and the massive demand the Model T (final mastered product), made the Ford Company massively grow in a matter of years, and helped the U.S. economy raise in an enormous way.

Henry Ford expressed his idea and thoughts on how to make his automobile company better and how to overcome and potential challenges that are about to come his way. Ford was a great contributor to America in both World Wars as he helped provide planes and vehicles to help them on the lines and with transportation. His company expanded and over 200,000 cars during the time period of the war. By the mid-1920s, sales of the Model T began to decline due to rising competition. By 1926, flagging sales of the Model T finally convinced Henry to make a new model.

There were opportunities in India and in China to diversify the market and raise revenue for Ford Motor Company by introducing new vehicles that was suitable for their population and needs

When someone mentions the name Henry Ford, most people would think that he was just the owner of Ford Motor Company and that he made the model -T. Henry Ford accomplished much more than that as he was one of the greatest Visionary and Ethical leaders of the early 1900’s. The first half of this essay will explain how Henry Ford designed an everyday automobile for the everyday family through Team Dynamics and that he inspired his workforce to reach his goal by using Full Range Leadership. Then this essay will explain how he built a successful diverse workforce through

Ford Motor Company is considered a global automotive industry leader. Ford was able to reinvent themselves to be able to stay ahead of the economic downturns. Ford has continually improved their overall profit and recently started paying

Henry Ford’s legacy began early whenever he created a self propelled wagon, but his work began to get notoriety in October of 1908 with the introduction of the Model T. This car was the first of its kind, and was fully manufactured by Ford in the United States. Henry’s goal was to produce a car that was affordable to every household income. “The Model T made its debut in 1908 with a purchase price of $825.00. Over ten thousand were sold in its first year, establishing a new record. Four years later the price dropped to $575.00 and sales soared. By 1914, Ford could claim a 48% share of the automobile market.” (Sorenson, "Henry Ford Changes the World, 1908.") The original price was in the average household’s budget, but when the price dropped four years later there was a ten times increase in the amount of Model T’s sold. Another great idol in the worlds eyes began his trek to success one century later, and has innovated his industry such as Ford did. Steve Jobs, “The Father of Apple Inc.”,