Case Study: Franchising

Normally in East Asia, silk and porcelain were apart of the Chinese trading goods to parts of Europe, which we discussed in class. It’s a historical fiction because, let’s be real, there weren’t any flying Chinese people sword fighting in a bamboo forest nor on rooftops. Maybe some of the events were inaccurate because the director, Ang Lee, was Taiwanese or wasn’t so sure about the concept, so instead of hitting it straight on the nail, he decided to put some inaccuracy into the film. Also, I am not so sure if they did tea ceremonies in China like they did in Japan, but in one scene in the movie, you can see that Shu Lien purposely drops her tea while Jen catches it before it completely falls to the floor. Shu Lien then figures that Jen is the one who stole the Green Destiny. As mentioned in a lecture, we talked about Yin and Yang. I think that there could be some depictions of yin and yang inside the movie. Since the movie is mainly female-based, you could possibly see where I am coming from. Yin and Yang, which stands for good and bad or negative and

It is safe to say that China has come up with many valuable contributions to this world. Tea is something I am always grateful for and I personally do not think I could live without it. Tea is the reason why I survive all the horrible sore throats

The ginseng teabags are sold at the Chinese speciality store called Sun Ming Hong located in Dundas Street West (Chinatown) in downtown Toronto.

Franchising is a business model that allows companies to rapidly expand their market share. According to Franchise.com (2015), there are three types of franchises: distributorships, trademark licensing, and business format franchises. When two organizations enter into a distributorship, the originating company provides the rights another company to sell their products. An example of a distributorship is when an auto manufacturing company grants rights to a dealership to sell their vehicles (Franchise.com, 2015). Trademark licensing is when one company allows another company to use their trademark (Franchise.com, 2015). The business format franchise authorizes franchisees to sell the parent company’s products and/or services as well as utilize their business model. This type of franchising is the most common and is the type needed to obtain to open a new Cold Stone Creamery.

My devotion to bubble tea is just as tenacious as to the endeavours of the pathway in becoming a doctor. I moved to Twin Falls, Idaho when I was around two years old from New York for my parents’ new restaurant. Often, my family and I would go back and visit, but that was the only times where I would get authentic bubble tea. I prefer to only go to name brand stores such as, Kung Fu Tea, Chatime, Quickly, Coco, and Vivi Bubble Tea because from past experience from dreadful milk tea. UChicago is the place where I can be away from my family and still feel at home surrounded by my

Upon returning home, I googled if there are another places where I can enjoy Bun Cha. Although there are many Vietnamese restaurants here; however, I have been finding it difficult to have it here in Toronto unfortunately. The ingredients you need are quite simple, and the way you cook does not seem so hard, yet I still do not know why. After looking it up on the internet, in fact, Bun Cha is not available in other part of Vietnam, either; it is a special dish only you can enjoy in the Northern area of the country.

An increase in the Chinese population in Australia; has led to a demand for bubble tea and

“Moderation is the very essence of tea. Tea does not lend itself to extravagance.” Thus is said about tea by Lu Yu, the Tang dynasty author of the groundbreaking work ambitiously titled The Classic of Tea. One cannot understand the mindset surrounding tea during the Tang dynasty without knowledge of this monumental work. Lu Yu 's role in spreading tea culture throughout the Tang dynasty was vast to the extent that

Luojie tea was by no mean a typical tea in the late-Ming period, but it enjoyed outstanding popularity among literati and the price also showed how it was valued. Wen Zhenheng mentioned in his famous book Superfluous Things that “the price (of Luojie tea) is particularly high.” In the vignette titled “Record of travel to Dragon Spring,” Yuan Hongdao says, “Luojie leaves are quite coarse, and a catty of the real stuff can fetch more than 2,000 cash. It took me several years of searching before I finally got my hands a few ounces” Yuan’s statement not only provided us with the exact information about the prize, but also depicts an image that Luojie tea was not actually available in the market. Yuan’s description did not over-exaggerate what

Some may think that fortune cookies are China’s traditional custom, but it’s not they were actually invented in San Francisco in the early 1900s. They also have a tradition with food, because they usually eat Cuisines, and Shandong. Shandong is a type of seafood. Shandong was one of the first civilized regions in China, and an early cultural center, so it’s cooking tradition set the style for the regions around it, especially to the north in Beijing and northeastern China. (“Wu”). One of the foods they eat is called “Sichuan Cuisine”. The Cuisines are famous for their hot and spicy taste, and the flavor of Sichuan pepper. In China, tea plays a big part in their tradition, because it’s progressed, and developed, and they usually only drink different kinds of

Franchising is simply a method for expanding a business and distributing goods and distributing goods and services through a licensing relationship. In franchising, franchisors not only specify the products and services that will be offered by the franchisees, but also provide them with an operating system, brand and support. (Franchise.org, 2016)

In modern-day China, 45 billion pairs of chopsticks are used each year. Ever since a long, long time ago, China has been using the same tools to prepare their foods. In addition, their cooking recipes are mostly affected by what can be grown in the area they lived in. All of their techniques and flavors are combined into one single dish. Chinese cuisine has been full of special flavors and techniques for many years.

Knowing Chinese tea culture thoroughly is a wise way for people to explore the Chinese society and culture. As a traditional drink, it has been planted and consumed for over five thousands years. The climate of China is perfect for growing tea, which leads to large quantities and good quality of tea. According to the line diagram, “Dynamics of manufacture of tea in China, thousand tons” there were about 1,200 thousands tons of tea manufactured in 2008, which made China the biggest tea manufacture country in the world. As we can see, tea has a special position in Chinese society. Due to its popularity, Chinese tea gradually raises international interest, and leads China to be a more influential country in the

Hung Fook Tong (HFT) is a Hong Kong food and beverage enterprise producing Chinese traditional drinks, soups and jellies. Featuring natural ingredients and “non-addictive” manufacture approaches, HFT reflects quality guarantees on its slogan ‘‘Naturally Made, Wholeheartedly Good (真心製造，自然流露)’’. Identifying the current brand and market situations, the essay will analyze the past development and propose future development.

‘As a result, expansion can proceed at a much faster pace than would otherwise be possible, enabling the franchisor to achieve increased market share whilst benefiting from economies of scale.’ (http://www.butterfield.co.za) Finally, franchisors can benefit from the cultural knowledge and know-how of local managers. This can be helpful in lowering the risk of business failure in unfamiliar markets, as well as creating a competitive advantage. Franchising offers franchisees the advantage of starting up a new business quickly based on a proven trademark and way of doing business, as opposed to building a new business from scratch. The franchised business is based on a proven idea and has an existing customer base, therefore making it much easier to sell your product than it would if you were to start up your own business.