Case Study, Gap Inc.

2807 Words12 Pages
Gap Inc. is a retailer that provides clothing, accessories, and personal care products for men, women, children, and babies. The first store was opened by Doris and Don Fisher in 1969. Gap also owns Old Navy, Banana Republic, Piperlime, and Athletica brands. The company provides a wide range of family clothing products including denim, khakis, t-shirts, fashion apparel, shoes, accessories, intimate apparel, and personal care product.

Mission Statement
Gap has no formal vision or mission statement, but the company does have philosophy and ethics. Gap strives to be a leader in the specialty family clothing industry and has strongly espoused the importance of its customers and employees. They have a well established code of
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There could be a number of strategies to get around this but overall it is a major hurdle that is unavoidable.

W03) “Trade restrictions, including increased tariffs or quotas, embargoes, safeguards, and customs restrictions against apparel items, as well as U.S. foreign labor strikes, work stoppages, or boycotts, could increase the cost or reduce the supply of apparel available to the United States and adversely affect business, financial conditions, and operations.”
With increased trade restrictions it becomes more and more difficult to import the goods and products that are needed for the North American stores, and vice-versa for the exports going to the stores in other countries outside of North America. Boycotts and strikes will also cause problems for a productive work place if no one is working then quotas won’t be met and there could be shortages of certain products.

W04) “Today, consumers tend to purchase as the need arises, with little consideration of advance purchases, requiring companies to be more informed about changing attitudes and preferences.”
Offshore production is more difficult and therefore it becomes more expensive to keep your inventory up-to-date and satisfactory with consumers. When consumers are making purchases at an as-needed basis, it becomes more difficult to maintain a satisfactory inventory.

W05) “While the benefit of offshore production has been
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