Case Study : General Motors Company

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ICT 4010-ENTERPRISE ARCHITECTURE CASE STUDY 01 GENERAL MOTORS BY CHANDAN BANDI UNIVERSITY COLLEGE, UNIVERSITY OF DENVER INSTRUCTOR: EDWARD G. LEWIS BACKGROUND General Motors Company which is commonly known as GM, is an American multinational corporation headquartered in Detroit, Michigan that designs, manufactures, markets and distributes vehicles and vehicle parts and sells financial services. General Motors was founded by William “Billy” Durant on September 16, 1908. Durant had become a leading manufacturer of horse-drawn vehicles in Flint, MI initially. At its inception GM held only the Buick Motor Company, but in a matter of years would acquire more than 20 companies including Oldsmobile, Cadillac, and Oakland, today known as Pontiac. General Motors Company is one of the biggest companies in the world of automotive industries. The Company delivers automotive vehicles around 37 countries and has joint ventures such as Shanghai GM, GM India, and GM Egypt. General Motors Company had to face many challenges starting from 2000 and later half of 2008 a global scale recession adversely affected the economy of the United States. The main reason behind the crisis is a combination of several years of declining automobile sales and scarce availability of credit which affected the auto industry in the years of 2008 and 2009. Later, the situation had worsened such that both GM and Chrysler were faced with imminent bankruptcy and liquidation. In order to prevent
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