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Case Study : Global Enterprise Ikea

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Executive Summary
Global enterprise IKEA has expanded from its humble beginning in Älmhult, Sweden to become the world’s largest home furnishings retailer with 393 stores worldwide and 915 million visitors annually. IKEA’s simplistic vision inspired by its Swedishness aims to provide as many people as possible with affordable, well designed, high quality, functional home furnishings that impress consumers, competitors and companies alike. This philosophy has resulted in very effective and efficient operations due to IKEA’s meticulous innovative planning. This report will detail the influences of globalisation and environmental sustainability along with the transformation process of the BILLY and EKTORP and an evaluation of inventory …show more content…

Their products are designed to meet strict environmental impact requirements whilst using minimal materials to incur low manufacturing and transport costs and still be functional, durable and of high quality. More than half of IKEA’s products are made from sustainable or recycled materials with all cotton used being grown to the Better Cotton Standard and 61% of wood being Forest Stewardship Council (FSC) certified, IKEA aims for 100% to be FSC certified in 2020. IKEA’s code of conduct – IWAY, specifies guidelines to assist manufacturers in reducing their environmental impact. Through the use of IWAY, sustainable business activities have been developed hence leaving positive impacts on the environment and the suppliers operations.

Transformation Process
IKEA’s transformation process is complex and varies according to the product. With a range of 12000 products that is under constant retail evolution, the most cost saving activity is production. IKEA looks for the value chain through economies of scale and the existing production capacity with the aim of running every production line at maximum efficiency. The BILLY bookcase undergoes a very technology intensive transformation process in comparison to their upholstered furniture like the EKTORP sofa.

BILLY Bookcase
It starts with the production of the particle board at Swedwood with spruce trees from the local sustainable forest being put in the chipper to become small wood pieces which is combined

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