Case Study: Globalization And The Coca-Cola Company

The business world, however, uses this term in a much narrower context to refer to the production, distribution, and marketing of goods and services at an international level. Everyone is impacted by the continued increase of globalization in a variety of ways. The types if food we eat, the kinds of clothes we wear, the variety of technologies that we utilize, the modes of transportation that are available to us, and the types of jobs we pursue are directly linked to “globalization.” Globalization is changing the world we live in.

Globalization is defined in many ways. “Globalization generally refers to the expansion of global communications, growing social and political interdependence and the development of a planetary rather than national awareness among many of the world’s people (Anderson, 98).” The process of globalization is allowing people from all over the world be more interconnected with one another. The process is seen in many different ways. Our clothing is no longer made in the United States, today we look at the tags and see “Made in Indonesia” or “Product of Venezuela”. Many companies such as Microsoft, Nike, and Wal-Mart are reaching people in places that were not considered feasible markets only 30 years ago. Globalization has been a subject to controversy by both the richest and the poorest of countries. Outsourcing is a major point of negativity in this new interconnected world. Many jobs are lost from workers in the developed nations and sent to developing nations who will supply workers for less.

Kessler, E. H. (Ed.) (2013). Encyclopedia of management theory (Vols. 1-2). Thousand Oaks, CA: SAGE Publications Ltd. doi: 10.4135/9781452276090

Seong, Jee Young; Kristof-Brown, Amy L.; Park, Won-Woo; Hong, Doo-Seung; Shin, Yuhyung; Journal of Management, Vol 41(4), May, 2015 pp. 1184-1213. Publisher: Sage Publications; [Journal Article], Database: PsycINFO

Globalization has transformed the world economy over the past years. The spread of ideas and technology across borders has facilitated new avenues of trade, creating new markets and expanding others. However not only has the world benefitted

Globalization may be defined as the integration of the world 's people, firms and government. In the modern context, globalization is usually the result of closer ties in international trade, known as bilateral trade agreements. The WTO and NAFTA are two examples of such bilateral trade agreements. With such agreements, cross-country investment increases. This increase in investment is aided by the increase in information technology and communications, which has undergone a significant advancement over the last two decades with the rise of the Internet and mobile telephony (Green, 2013). It is important to the business to expand; global expansion and globalization would a positive business decision to complete in this process due to the strategic goals and objectives the company possesses. Healthy growth can be accomplished by globalization of specific areas selected and determined through research of market and development of these areas outlined within.

Globalization is an extremely relevant concept in regards to the current shape of the world. Through globalization, ideas are shared across cultures leading to innovations in several departments. I would like to give an overall view and perspective of the impact of globalization on the United States from a macro look at how globalization is now shaping America. Likewise, I will discuss in more detail how globalization has impacted the United States as it relates to technology, trade, transportation, and environmental pollution. Lastly, I will explain the impact of globalization on the United States as to how it relates to these forces on domestic companies, workers, indigenous cultures, and other demographic groups within the country.

Globalization refers to the “tendency of investment funds and businesses to move beyond domestic and national markets to other markets around the globe, thereby increasing the interconnectedness of different markets. Globalization has had the effect of markedly increasing not only international trade, but also cultural exchange”³. Globalization is closely related to foreign investment in the sense that foreign investment is a contributing aspect of globalization. It has also been noted that globalization can especially impact developing countries as it “helps developing nations "catch up" to industrialized nations much faster through increased employment and technological advances” . McDonald’s is a prominent example of a company that has embraced the opportunity to globalize and achieve success doing so. McDonald’s is the largest fast food restaurant chain in the world consisting of more than 35,000 outlets spread across 118 countries. Although the company was founded in the United States, they have not limited themselves to North America; they now spread worldwide into every continent. Similar to their global growth increase, the company has also seen their revenue tremendously increase as they continue to share their product with more and more people around the world. “McDonald’s key to success is its business mantra of “think global, act local”. This has allowed the company to achieve financial success in every region it opens its fast food restaurants”4. McDonald’s has clearly found the right strategy in terms of growing their product internationally as they’re seen to be one of the most successful companies doing so, their numbers support their success as they receive around 65% of their revenue from international

Every single major company, not only in the United States, but in the world, has contributed to globalization. It’s hard to find a large organization that has not opted to outsource for materials or labor. Businesses and consumers find themselves enjoying most of the effects of globalization. With the countless benefits of it, the drawbacks are often not discussed. This video did a great job of explaining how globalization might be negatively impacting our economy; however, the video also did not undermine the clear advantages.

The business activity of companies in most industries is affected by the process of globalization. The need of globalization was determined by the necessities of companies that had to address markets in other countries in order to expand their business. In addition to this, they had to reduce their costs by hiring employees from other countries, and by outsourcing some of their processes to other regions.

Kessler, E. H. (Ed.) (2013). Encyclopedia of management theory (Vols. 1-2). Thousand Oaks, CA: SAGE Publications Ltd. doi: 10.4135/9781452276090

Samson, D. and Daft, R.L. (2012) Fundamentals of management. 4th edn. Australia: Cengage Learning Australia.

Globalization – the intensification of human interaction (Guest, 18), continues to remain a key facet towards growing economies, improving international relations and influencing new opportunities. Although global expansion is seemingly brand-new within contemporary society, such interaction is not a recent practice, but rather has been performed and cultivated for centuries past. To analyze the power of globalization, through a narrow lens, one could look at the consummation/production of Coca-Cola and a chocolate bar. By interpreting a single bottle of ‘Coke’, much can be revealed about its impact, both negative and positive, on the consumer and the environment of the country where it is produced; Plachimada. Furthermore, through that same context, looking at, a single chocolate bar can further lay bare the dominance and crisp realized influence that a small, subjectively delicious, object has on the issue of stratification, and its relation to power, on the rest of the world; that being, countries where these products are forcefully composed in.

One of the company’s most popular jingles was known as “I want to buy the world a

The concept of globalization has become a prevalent phenomenon in the past two decades because of the changes it has brought and the adoption of its strategies by multinational corporations or companies. The economic changes of globalization include the strengthening of economic inter-dependence, internationalization of production, and enhanced mobility of transnational corporations. On the other hand, trade liberalization, privatization, and deregulation are the ideological changes emanating from this concept.