Case Study: Go Global or No

1091 Words Nov 11th, 2011 5 Pages
Case study: Go Global or No
Greg McNally, the CEO of the DataClear had owned the data analysis market for two years to itself. But British VisiDat had starting to compete by producing beta testing of data analysis package. DataClear had the potential to expand their business in other industries such as the chemical, petrochemical and pharmaceutical or expand overseas to prevent their business from going down and beaten by the competitor.
As the British VisiDat starting to sell similar product, the data analysis package market will not owned to the DataClear anymore. Worst, if the VisiDat are entering the global market, the DataClear performance will badly pressured if they did not take any action quickly. The CEO of
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They are lack of experienced to do business across-border, so they did not yet prepare to do so. They did not have international sales strategy and the CEO also lacks of international management experience. If they interested to go global, they have the opportunities to joint venture with Benro which are familiar to the Europe. As that can reduce the cost by making Benro as the distributor of their software, Benro also familiar to the Europe culture. Even so, they have many threats that trouble them to maintain their performance. As they are starting to have competitors, they must do something to assure their business survives. If they decides to expand internationally, they must account the high cost of starting up business in other country. Besides the different language and culture, they lacks of expertise to recruit local quality staff. They also might faced difficulty to transfer their fragile installations equipments. Based on the CAGE framework, shows the analysis of the condition of the company if they want to expand their business internationally. In cultural distance, obviously, they use different language and have different ethnicities. If they want to run business in other country like Japan, they have to know the social norm in the country. Like in Japan, they detailed their works perfectly and not likely to take risk and choose the safest option while the U.S people are risk

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