Case Study: Going Green At Petrobras

Many firms are learning that being environmentally friendly and sustainable has numerous benefits. (O.C Ferrell, Fraedrich, Ferrell, 2015). This could enable them to increase goodwill from various stakeholders and also save money in the long term. This will mean that they are being more efficient and less wasteful of resources, which will enable them to be more competitive by satisfying stakeholders. The CEO of

All indications are that the Company’s behavior pre oil spill was irresponsible and negligent and was potentially driven primarily by a focus to provide strong returns on their investments while compromising the integrity and internal controls of the operations. Post oil spill, the Company has had to learn from the consequences of a very costly disaster in order to stay in business and thrive. The Organization appears to understand now the need for effective communication, transparency and detailed due-diligence in all their efforts.

MEJRI, Mohamed, and Daniel DE WOLF. 2013. "Crisis Management: Lessons Learnt From The BP Deepwater Horizon Spill Oil". Business Management And Strategy 4 (2): 67. doi:10.5296/bms.v4i2.4950.

There was a dilemma regarding sustainable economic development in my company, Spectrum Sunglass Company. Due to the request of “green” from Bigmart, which was the largest retail customer, my company should have decided whether its strategy plan needed to be adjusted. I was the Director of Product Innovation within the R&D unit, in addition to being a resolute advocate for reducing the company’s dependence on petrochemical raw materials. However, much resistance took place. I had 96 weeks to persuade my superiors and colleagues.

In 2010 on April 20th the Gulf of Mexico had seen the worst environmental disaster the world had ever seen. It started as an explosion on a BP oil rig that took the lives of 11 people and injuring 17 while leaking "...at least 3 million barrels of oil..." (Bryant & Hunter, 2010, para. 2 This was not the first accident that has happened to BP but, certainly the most costly. In 2005 there was an explosion at a refinery in Texas that killed 15 and injured over 180 people (Bryant & Hunter, 2010). They ended up paying over "...2 billion in damages and lawsuits" (Bryant & Hunter, 2010, para. 5). With the 2005 incident, BP had cut costs in their operating budget and also lowered the safety standards of the company (Bryant & Hunter, 2010). There

Petrobras is Brazil's Biggest Company and also is their national oil company. Petrobras, who was recently ranked at #28 in Fortune Global 500, recently had a loss of $16.8 billion as an effect of the corruption scandal. Scandal that involved the Workers political party that appointed their own candidates to Petrobras highest executive positions. The unethical behavior of the appointed executives has greatly damaged the Brazilian economy and has thrown thousands out of work when they decided to divert funds which are value up to 3 percent of all contracts with Petrobras. The bribery scheme was brought into light by Alberto Youssef, a criminal money launder. Mr. Youssef predicted that if he spoke about the Petrobras bribery scheme the nation was going to fall into turmoil.

A wealthy British gentleman by the name of William D’Arcy is the founder of the world famous gas station BP. D’Arcy had a thrill over oil and decided to invest all of his savings in the quest for oil in the Middle East. Experts and scientists helped encourage D’Arcy to pursue the venture. But years started to pass and funds starting to run low, William was starting to feel as if this was the wrong investment. Throughout the years BP has gone through a plethora of ups and downs. From bankruptcy, to not being able to transport oil to desired location, and also having more oil than they could sell and not having a demand for it. Also BP has had disasters related to social responsibility, and before the major oil spill in 2010,

The research paper reviews the situation of the two Brazilian companies Gaucho, S.A (“Gaucho”) and Vaqueiro, S.A. (“Vaqueiro”.) The paper addresses three questions:

An oil spill is not just a splatter of grease, it’s an accident in which oil has come out of a ship and caused pollution, according to Cambridge Advanced Learner’s Dictionary and Thesaurus. In the film, How to Let Go of the World and Love All Things Climate Can’t Change it focus’ on this issue where the oil company came in and spilling tons of oil throughout the Amazonian Rainforest, spreading two km. The indigenous people who lived there go out there every day to help cleanup all this oil that has been spilled. Knowing the crude oil is highly dangerous when it comes in contact with the skin, the helpers are lacking proper safety equipment which can cause poisoning and burns. The community members should not be the ones cleaning up the mess this oil company has caused.

By 2001, almost 50 years after its inception, Petrobras had become a fully integrated oil and gas company. Petrobras was the seventh largest publicly traded oil and gas company in the world based upon proven reserves, the largest Brazilian corporation, the third largest Latin American corporation, and the 185th largest global company, by 2001 consolidated revenues. In Brazil, Petrobras had a dominant position in both upstream and downstream activities. The company’s combined oil and gas production was 1,621 tbpd and it had proven reserves estimated at around 9.3 billion boe.5 (Exhibit 1 provides selected oil and gas data for Petrobras and other oil companies.) Most of the firm’s proven reserves were located in very deep waters (more than 400 meters) and Petrobras was the world’s pioneer in deep water oil exploration and production. Furthermore, with approximately

One positive implication capitalism has to the natural environment is industrial ecology, a system of chain production and consumption, serving to the lowest environmental impacts in a most environmentally sustainable economy as the main goal of operation (Richards & Pearson, 1998). The Companies in a like to operate in such way because of four major reasons. The most important factor is known as the corporate well-being, for it is determined by higher profits and growth provided by innovations in an industry. Profits are increased from recognizing the production ineffiency costs that comes from wasted inputs and energy losses; this allowing cost savings to increase and ineffiency to decrease. compliance with cleaner technology alternatives such as ones that produce less waste and less energy will provide long term savings which are both beneficial to the environment and the business at hand. A real world example freight company changes their salvaged driving equipment to hybrid vehicles. Money is temporarily lost, but the gasoline and maintenances cost savings will compensate in a long run period of time.

BP (British Petroleum) is one of the leading companies that are delivering energy products and services to the people around the world. In this report, we studied BP’s risk management plan for preventing oil spill. The main reason for choosing BP and its oil spill preparedness plan is that the oil companies have become increasingly vulnerable to unwillingly cause disasters and BP is one of them. An event that highlighted this vulnerability and subsequently drew attention to the need to investigate, is the BP oil spill in 2010 was one of the worst oil disasters that affected environment adversely. Issues such as these have been a serious concern for the oil companies around the world.

The oil spill undermines the reputation and market position of British Petroleum, thus its stock prices decline dramatically. Even though BP took measures for resolving these problems, its way was not beneficial enough and therefore, it still requires more advantageous resolutions.

In the month of April 2010, Deepwater Horizon exploded, killing 11 workers and releasing oil from the well into an ocean. This paper will discuss BP management, ethical and social behavior. BP along with a few of its partners Transocean and Halliburton was involved in the gulf oil spill. The explosion of the drilling rig Deepwater Horizon was the root cause of the oil spill. This paper will focus on BP organization behavioral issues that caused the economic, environmental, and human losses. The research further focuses on what BP leadership could have done as a precautionary measure using highest ethics and management behavior.

The oil spill in the Gulf of Mexico in 2010 resulted in considerable damage to the environment, economy and human livelihoods. While BP, as one of the parties involved in the operation of the oil drilling on Deepwater Horizon rig, suffered huge financial loss and reputation loss, it was found to be the one to be mostly blamed due to its lack of risk management. As poor risk management can lead to an astonishing disaster like this, it appears to be necessary for every business to learn from BP’s mistakes and try the best to prevent such disaster from happening again. This report studies this case, focusing on two issues identified in BP’s risk management practices, namely its sloppy preparation for risks and its inappropriate communication strategy after the crisis happened. No evidence showed that BP had a sufficient emergency plan for the worst-case deep-water oil spill although the depth of the oil drilling was one of the deepest. BP’s unseriousness towards safety was also indicated in their attempt to shift blames to its contractors and the unaccountability shown by the words of BP’s executives during interviews. Based on the examination of BP’s deficiency in risk management, the lessons that can be learned from it are discussed. In brief, firstly, accurate risk assessment and appropriate emergency plan should be available before the operation is started. Secondly, post-crisis communication should show the world that the company cares and is accountable