Case Study: Groupe Renault

The General Motors Corporation was founded in 1908 and is currently the world’s largest producer of automobiles. Currently, the United States holds the “largest national market” for General Motors. China, Canada, the UK, and Germany follow the United States for GM’s largest markets. General Motors, also known as GM, currently employs people from all parts of the world with an employee population of 326,999 .

Currently the company is the leading car manufacturer in Europe, but their goal is to impact an international market.

Mitsubishi is the next to top in the market share, having 24% of market share according to last year’s YTD sales data from the Chamber of Automotive Manufacturers in the Philippines. (CAMMPI)

Ranking them by Market Share this is how the top ten stood by the end 2013: General Motors (GM) 17.9%, Ford 15.9%, Toyota 14.3%, FCA US 11.5%, and Honda 9.8%, Nissan 8.0%, Hyundai 4.6%, VW 3.7%, Kia 3.4% and Subaru 2.7%. (AIADA, 2014)

Tata Motors, India’s largest auto manufacturer have created the world’s cheapest car priced at $2,500 allowing drivers to be able to afford a car. Tata Group is a global enterprise whose headquarters are located in India, founded in 1868. The group contains over 100 independent operating companies, located in more than 100 countries. Each company is under control of their own board of directors and shareholders. One of the subsidiaries of Tata Group that will be focused on in the paper will be Tata Motors. They were founded in 1945, which is headquartered in Mumbai produces different types of vehicles. These vehicles include passenger cars, trucks, vans, buses and military vehicles. Over the years Tata Motors have used a global strategy to

Tata Motors, India’s largest auto manufacturer have created the world’s cheapest car priced at $2,500 allowing drivers to be able to afford a car. Tata Group is a global enterprise whose headquarters are located in India, founded in 1868. The group contains over 100 independent operating companies, located in more than 100 countries. Each company is under control of their own board of directors and shareholders. One of the subsidiaries of Tata Group that will be focused on in the paper will be Tata Motors. They were founded in 1945, which is headquartered in Mumbai produces different types of vehicles. These vehicles include passenger cars, trucks, vans, buses and military vehicles. Over the years Tata Motors have used a global strategy to

The Company Profile: Established in 1945, Tata Motors Limited boasts of a consolidated revenues of INR 2,32,834 crores in 2013-14. The compay leads in commercial vehicle in most market segments and is one of the major players in passenger vehicle segment. The company offers a spectrum of many award winning compact, midsize and utility cars. The company is also a global leader in the truck and bus manufacturing, occupying the 5th and the 4th position in the world correspondingly.

• Tata Motors is India's Tata Motors under the production of cars, a division of Tata Motors marquee. Tata Motors is a four passenger car brand in India, compact, medium-sized sedan segment products and utility vehicles. Tata's dealership, sales, service and spare parts network comprises over 3,500 touch points. Tata Motors has more than 250 dealers in 27 states nationwide and four Union Territories in India more than 195 cities. It has Maruti Suzuki and the third largest sales and service network of modern later.

The automobile industry in India is expected to be the world's third largest by 2016, with the country currently being the world's second largest two-wheeler manufacturer. Two-wheeler production is projected to rise from 18.5 million in FY15 to 34 million by FY20. Furthermore, passenger vehicle production is expected to increase to 10 million in FY20 from 3.2 million in FY15.

The Indian automobile industry is one of the largest automobile industries in the world with an annual production of 21.48 million vehicles in 2013-14. This industry accounts for 22% of the country’s manufacturing GDP (Gross Domestic Product).

Strong Domestic Player- Top 3 in passenger vehicles in India and is the leader of commercial vehicles in each segment

First of all, the company we chosen is Nissan Motor Co., Ltd which usually shortened to Nissan is a Japanese multinational automobile manufacturer headquartered in Nishi-Ku Yokohama, Japan. Nissan was founded since 26 of December 1933. Nissan currently manufactures vehicles in 20 countries and areas around the world including Japan as well. In addition, Nissan also offers products and services such as automobile products, marine products, and related parts in Japan and also internationally in more than 160 countries and areas worldwide.

Renault is a French multinational vehicle manufacturer established in 1898 by Louis Renault in association with his brother who ran the financial side while he took care of the mechanics from the beginning, Louis managed to show innovation and contribution to the final victory in the first world war by turning out trucks, stretchers, ambulances and shells, Renault decided to improve production and lower costs and become more autonomous by buying materials and parts needed to make cars . During the economic crisis Renault started to cut costs, Reduce staff but at the same time it became more efficient in production that 's why it started expanding into other areas, In 1945 the French government got the leadership of the

General Motors Company which is commonly known as GM, is an American multinational corporation headquartered in Detroit, Michigan that designs, manufactures, markets and distributes vehicles and vehicle parts and sells financial services. General Motors was founded by William “Billy” Durant on September 16, 1908. Durant had become a leading manufacturer of horse-drawn vehicles in Flint, MI initially. At its inception GM held only the Buick Motor Company, but in a matter of years would acquire more than 20 companies including Oldsmobile, Cadillac, and Oakland, today known as Pontiac. General Motors Company is one of the biggest companies in the world of automotive industries. The Company delivers automotive vehicles around 37 countries and has joint ventures such as Shanghai GM, GM India, and GM Egypt.

TVS Motor Company is the third biggest bike maker in India, with an income of Rs.10131 Cr ($1.5 billion) in 2014-15. It is the lead organization of the Rs. 40,000 Cr ($6 billion, in 2014-15) TVS Group. The organization has a yearly offers of 2.5 million units and a yearly limit of more than 3 million vehicles. TVS Motor Company is likewise the second biggest exporter in India with fares to more than 60 Countries .TVS Motor Company Ltd individual from the TVS Group, is the biggest organization of the gathering as far as size and turnover, with more than 2.8 crore clients riding a TVS bicycle. TVS was built up by TV Sundaram Iyengar was conceived in 1877 in Thirukkurungudi in the Tirunelveli area of Madras Presidency, British India. He started with Madurai 's first transport administration in 1911 and established T.V.Sundaram Iyengar and Sons Limited, an organization in the transportation business with a vast armada of trucks and transports under the name of Southern Roadways Limited. When he kicked the bucket in 1955, his children brought the organization ahead with a few invasions in the car area, including fund, protection, and assembling of bikes, tires and segments. The gathering has figured out how to run 97 organizations that record for a joined turnover of almost $6 billion.