Case Study: Harrison Kirby

We are aiming at understanding how Recreational Equipment INC. (REI) achieved a competitive advantage through their strategies and how they implemented those strategies. REI differs from the other sporting goods stores in their quality product selection, complements, and excellent brand name promotion. These qualities enable REI to sell merchandise at premium price levels (Morse, 2003).

The Internet over the past few years has seen a huge increase in online businesses and consumers. Electronic-commerce is expected to generate $36 billion in revenue during 1999, up 140% from last year alone.[1] With such a huge amount of money to be made on the Internet it is becoming very appealing for small businesses and start-up companies to try and make their niche in e-commerce. The Internet is drastically affecting the way companies and people conduct business now. E-commerce encourages growth in existing as well as new businesses because of lower overhead costs, the huge consumer base and the freedom of information flow. However the online revolution has created a large

However, GameStop is still at a disadvantage, because there are such a large number of competitors in the industry. Buyer’s bargaining power are high, since there is no brand loyalty in the industry. Customers are very well aware of the market price of a product and will look for the best deals they can find. Suppliers have high bargaining power since suppliers can choose to integrate forward and sell their products themselves. The success of the retail gaming industry is very dependent on the availability of supplier’s goods. Additionally, since there are low barriers of entrance, substitute products and new entrants often appear in the market. Since most competitors in the industry do not have a strong presence, the expected retaliation towards new entrants is low. An increasing popularity of smartphone games and social media games such as Farmville on Facebook, allows customers to play against friends. Although these social media games do not offer the same experience as a video game, the fact that virtually no switching cost is associated with switching to a competitor’s game and since they are so cheap compared to video game disk and consoles, can easily drive customers from video gaming to online gaming. (Exhibit 2)

The overall aim of the project will be to create an online presence to showcase their products. The website will reduce advertising costs and also streamline the ordering process.

Smith Systems Consulting has been at the forefront of the Information Technology Services and Consulting industry since it was founded in 1984. Their driving vision has been to provide the absolute best to their customers in all aspects of services and prices at rates that are affordable. They believe they can do this because they employ the best in the industry. Their simple approach to customer service has been that if they take care of their customers and employees, then everything else will take care of itself. This straight forward approach, while packed full of energy and meaning, has proven to not be sufficient in delivering the absolute best to

Many businesses have shown that after implementing an e-commerce system into their companies, sales have increased immensely. Sneaker Joe’s is a small family run business that is looking to expand their business after the sneakers they sell have shown to be very popular locally, after a picture of them was spotted on a social networking site. I have been looking at some of the most popular websites that consumers use to purchase their goods and what kind of commerce system they have in place, but first, I have written an explanation of the different types of ecommerce used today.

E-Commerce Solutions Kitchen Karousel offers specialty kitchen products to a higher-end target market. The existing website is very basic and lists a quick description of their store, location and various featured products. While the website contains basic information, it does not provide product details outside of the featured products. Also, there is no shopping cart and therefore no ability to purchase items online. This severely restricts their ability to be competitive in today’s global market. An essential element of any business looking to compete online is the ability to

CanGo, Inc., founded in 1996 by founder and CEO Elizabeth and her friend Andrew, is located in Hudson Valley. It is an online company that is able to offer a wide variety of books, music and videos to consumers and end users. In addition to that, the company also recently included online gaming service for a low subscription fee. Although it was stated in the video that the company quickly became the fastest growing company in Hudson Valley with its larger than expected growth over the last few years, it is clearly all by chance. They may have been growing tremendously, but the

Tony’s Chips is a medium sized company that wants to enhance its operations by using e- commerce or what some people would say the web or Internet. The new company has set its sights on moving the current system from an externally hosted website to one that is hosted internally. Furthermore, the site will be redesigned so that customers will be able to place orders through the website and have them delivered as before. The design of the new system will be able to provide more data storage, faster retrieval, better security features and recovery solutions in the event that the website

In the 21st century, businesses have been exposed to a new kind of business practice model called e-commerce. E-commerce is the technique of carrying out the business operations through the internet. This not only expands the customer base for the business, but also ensures that products and services are delivered in a more organized manner. For the purpose of expanding the operations and to better cater to the needs of the individual customer, Canadian Pizza has also initiated its own e-commerce platform by creating their website called www.canadian-pizza.com.

The development of the Internet and more specifically the business website has seen brand recognition by consumers escalate to never before seen heights. Because of this brand recognition, it has become important for businesses to design their websites to reflect their overall marketing strategies. This is especially important in the retail world. All retail businesses have a similar overall marketing strategy of generating sales and retaining the customer for future sales. Most of the retail giants still greatly rely on the success of their brick and mortar stores to turn a profit. However, internet sales for these brick and mortar stores have increasingly risen over the last few years to compete with the retail stores like Amazon that are strictly internet based businesses. Brick and mortar retail stores, such as Walmart, Target, Kmart, and Nordstrom, have each designed their websites to reflect the overall retail marketing strategy as well as the individual marketing strategies that have made their brick and mortar businesses successful.

E-commerce or Electronic Commerce has become a part of our everyday lives. The growth of World Wide Web is growing, more and more each day. Businesses practically live on the web. E-commerce growth has provided consumers with many different retail choices making the lives easier for the online community. Although, this makes things easier for consumers who shop online, most of these companies have chosen

A steady increase in the popularity of online sales has caused a major push towards e-commerce in the retail industry.

Many organizations industriously look for the opportunity to gain the competitive advantages in their industries. One of the opportunities that frequently used by the organization is the implementation of e-commerce. Thus, the e-commerce and the online sale transaction become popular in each industry. E-commerce provides many benefits, such as the saving of shopping time, the cost savings, convenience, and free from geographical constraints.

More and more users with minimal technical expertise are getting online, and they are demanding simple, fast, easy-to-use e-commerce sites. The Web makes switching (to a competitor) fast, cheap, and as easy as typing in a new URL.