Case Study : Head Brewing Company

965 Words May 16th, 2015 4 Pages
Dogfish Head Brewing Company started in 1995 as a Delaware state’s first brewpub known by the locals as Dogfish Head Brewings & Eats. It was the smallest commercial brewery in America at the time with the ability to brew only 12-gallon batches at any given time. Their brewing journey began with three kegs and propane burners, which resulted in their first batch of Shelter Pale Ale. The secret to their creation of a numerous distinct recipes was that they operated on a small brewing system. As time went on and with greater demand and their ability to provide supply being small, in 1996, they decided to expand and Dogfish Head opened a brew house and began bottling Shelter Pale Ale. A year later their company expanded again with a packaging separate from the restaurant and by 1999 had five year-round bottled brands available in about twelve states. Since then the company has expanded, grew, and now produces twenty styles of beer and supplies to more than 25 states (Dogfish Head Craft Brewery, “Company Profile”.
According to the “brewography” posted by Dogfish Head Brewing Company, the Piercing Pils is a Czech style Pilsner brewed with Saaz hops, pear and white pear tea. The company considers the beer a Perry-Pils hybrid, due to the fact that it combines two styles of brew—a Perry (an alcoholic pear cider made from fermenting pears) and a Pilsner. It has an alcohol by volume (ABV) content of 6.0 and an International Bittering Units (IBU) measurement of 35. Dogfish Head Brewing…
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