Case Study : Healthy Potion ( Hp )

As a successful global company, PepsiCo has one of the strongest brands in the market. This strength enables the firm to attract consumers to its new products. In addition, the broad product mix represents PepsiCo’s increasing ability to reach various markets and segments, such as through Frito-Lay products, Quaker products, and Pepsi products. PepsiCo’s extensive global production and distribution networks are strengths that support the company’s international growth and expansion strategies. In this aspect of the SWOT analysis, PepsiCo’s strengths are sufficient to support its global growth strategy.

Catherine, W., Tat Pui, L. and Henrik, U. (2011) The Roles of Branding for a Brand Entering

The Competition: Suppliers need to be able to keep costs down, in order to keep

Supplier Power: This highlights that it is easy for suppliers to rise up their prices. This is determined by the number of suppliers, the uniqueness of their product, their control over the buyer, and the cost of changing from one buyer to another. The scarcer the supplier choices you might have, and the more you need the help and that

The bargaining power of suppliers has similarly been defined as the market of inputs. This means that the suppliers to any business in the form of raw materials, equipment, work input, and services can serve as a source of power for the suppliers, especially when the number of substitutes is low. A supplier who enjoys monopoly may, in fact, charge exorbitantly for their unique products or services being rendered (Narayanan et al.,207-223).

All of these technological advances by HP receive the attention of Japan and China where HP expanded in hopes of continuing to invent newer and better technologies in the future. Since the 90’s HP has gone on to invent many other firsts like the first all-in-one device and is the first company to recycle ink cartridges. They have also acquired many smaller companies like Snapfish and Compaq to grow the company to being one of the industry leaders in personal computing. (Hewlett-Packard, 2013).

However, regardless of its advantage, sole sourcing of supply is usually considered as risky decision since the company has to rely on the sole supplier. Therefore, it may result in a catastrophic event which is delay in shipment or stop production if the sole supplier has problems in terms of producing machines. Also, the supplier may become complacent or financial problems may occur if ACE increases the cost of production. Thus, maintaining the strong relationship between companies is crucial.

The SWOT-driven strategic plan is New Belgium’s Brewery (NBB) competitive advantage, the most important and the cornerstone of the company’s strategic focus (Ferrell & Hartline, 2014). The purpose of a SWOT analysis is to collect marketing information via a situation analysis which identifies the advantages and disadvantages of New Belgium’s Brewery (Ferrell & Hartline, 2014). A SWOT analysis provides a strategic focus for New Belgium’s Brewery marketing efforts (Ferrell & Hartline, 2014). The process of collecting information for the situation analysis is done by first identifying New Belgium’s internal strengths and weakness (Quast, 2013). As well as identifying New Belgium’s external opportunities and threats (Quast, 2013).

Bargaining power of suppliers: This force analyzes how much power a business 's supplier has and how much control it has over the potential to raise its prices, which, in

Your Brand can either open doors for you filled with opportunities or closed doors for you leaving without opportunities.

Competitors might face increasing costs when firms deliberately increase the price of supplies or when competitors are forced to bid for remaining inputs. However, this does not mean it will increase competitor’s cost if supplies are available from alternative suppliers.

I will never see the day when there is not yet room for improvement. Through time, HP's focus on innovation had brought the world products such as the handheld calculator and the inkjet printer. In 1992, the company continued to invest heavily in technology, spending $1.6 billion or 10% of revenue on research and development. The high levels of investment have paid off. For three straight years, over half of HP's orders had been for products introduced within the last two years.

If suppliers are limited, they have a greater opportunity to charge higher prices for raw materials, and they may also pose a threat of forward integration to the industry.  Similarly, if an industry has few buyers, or buyers can cheaply and easily change suppliers, they can make demands for less expensive higher quality products, causing impact to profit (Porter, 2008, p. 83).

Suppliers generally have a moderate to high bargaining power within the industry due to the limited number of suppliers which forces aviation companies to choose from the number available and accordingly to accept their prices. In fact, fuel is the second highest cost for aviation companies. There are highly depended on supplier’s prices and the availability which indicates on a relatively high bargaining power of suppliers. In addition, there are high switching costs which are strongly in favor of the suppliers and means that the company experiences an increase in operating costs when switching to another supplier as flying another type of aircraft leads to additional costs (maintenance, training etc.).Aircrafts are vulnerable to delays due to the location of gate locations which leads to a decrease in utilization and therefore to an increase in costs.

For example, Boeing and Airbus supply most commercial aircraft. The concentration within the suppliers segment of the industry makes it very difficult for competitors to exercise leverage over another supplier and obtain lower prices. The power of the supplier is one key in prohibiting the ability of competitors to earn higher profits.