Case Study : Healthy Potion

Magnesium in normal does of ~350mg per day (MAGNESIUM.n.d.) is considered safe with only minor reported side effects such as:

The analysis section will require me to evaluate each of the strategic options that we might have. I am going to layout the pros and cons for: heavy users, all energy drink users and the adult segment, as shown below in the appendices as figure 1-1. Single-serve energy beverage drink retail prices have generally settled at roughly $2.00 per single-serve package, regardless of size. As a consequence, larger single-serve packages are priced lower on a per-ounce basis than smaller packages. Shown in figure 1-2, it shows that our drink Rush NRG will need to come down a little bit in prices to be competitive and make margins meet.

Fred’s Miracle Cough Syrup has really had its’ ups and downs. Upon hitting the market the product became a huge success although, that success came with several issues. The first being Jane’s embezzlement which was so severe that the business teetered on the brink of bankruptcy. In addition, a local competitor reversed engineered his cough syrup recipe and posted it online in an act of vengeance. To everyone’s surprise, both issues were resolved without any type of legal action. All the embezzled funds were recovered and the recipe was removed from where it was posted online. With these

The energy drink market was mostly comprised of younger individuals, 18-34 males and parents of young consumers would also often drink such energy drinks. With prices ranging $2-$5 and averaging $2.99 these were the higher priced drinks. The market surveys suggest that the main desire the consumer has is energy enhancement, however over recent years some of the market has started to erode due to health concerns.

In 1999, three university friends, Richard Reed, Adam Balon and Jon Wright established what was soon to be called Innocent Drinks. Soon after, they introduced their first smoothie into the market, at a stall in a London music festival. In fact, consumers where asked to throw their empty bottles in cans marked “yes” and “no” to determine if the three business men should continuous selling their product, the majority agreeing “yes”. After numerous name changes that ranged from “Fast Factor”, “Hungry Aphid” and “Nude”, the business came to be known as “Innocent Drinks”.

Purpose of this project is to study the opportunities in Pakistani market for “Vitamin Water”. Vitamin Water is a world renowned brand. Marketed by a well organized multinational company which operates almost all over the globe. This is the first effort in Pakistan to market this product. Vitamin Water is recognized

We wanted to be able to give more pizzazz to the drink by including words like “refreshing”; So buyers won’t miss out a “drink of a lifetime”. This technique is called glittering generalities, which is a way to get buyers to see “good” labels displaying how the product is presented in a positive way. Finally, we chose to include in the top left corner of the poster a pile of red cans near a trash can. In the article, “Marketers and Mean Girls” Brandwashed conducted a poll stating that “112,000 teenagers in thirty countries, just under half of all teenagers factor in the brand when making purchase decisions, with Nike, Lacoste, Adidas, Sony, and Apple being the most popular among the boys, and Zara, H&M, and Roxy among the girls” (Lindstrom 2). We wanted to give the impression that the other brand of coconut water weren’t popular and so buyers shouldn’t buy a product that isn’t

There prices are not to exaggerate, they go from $3.99 for 4.4 ounce, to $9.50 for 10.05 ounce.

Excellent job on the discussion! Like you mentioned, the Dietary Supplement Health and Education Act of 1994 (DSHEA) was enacted by Congress following the public concern for consumers to have access to current and accurate information about supplements. As a result, President Clinton signed the DSHEA law on October 25, 1994. The DSHEA amends the Federal Food, Drug, and Cosmetic Act of 1938 to alter the way dietary supplements are labeled and regulated. This law defines dietary supplements, provides regulations for good manufacturing practices, specifies certain labeling requirements or specifies types of statements of nutritional support that may be made on

Jia Duo Bao Group (JDB) - a Hong Kong-based enterprise established in 1995 focuses its business in the production and sales of specialized beverages. Currently, it is the largest nutraceutical drink manufacturer in China attributing its success to their main beverage product, a red-canned herbal drink called “Wong Lo Kat” (WLK). In efforts tie in with the nationwide market development strategy, the group set up 4 production plants in the different regions of China namely Beijing,

Healthy Potion is currently experiencing steady growth and profitability due to its success in the early stages of business development. However, as the business begins to grow out of the establishment phase it has become increasingly evident that the reliance on a single product is not a sustainable business plan. Healthy Potion requires a diversification strategy to grow their business and to ensure that it remains competitive in the long run. If successful, the implementation of this strategy will ultimately contribute to a balanced scorecard.

Healthy Potion is based on its 10-year marketing model design. Healthy Potion products marketing is with the fierce competition in the pharmaceutical. Healthy Potion products market development trend has been various medical to analyze the market opportunities, targeting, the elderly market, sub-health groups and female groups. Healthy Potion selection and positioning is in accordance with market research on the consumer spending habits, product channels, etc., to develop a corresponding products marketing plan. The actual product marketing strategy is through marketing activities, product sales and customer service and after-sales process (Demil, 2010). At present, Healthy Potion products level varies through different channels, agents or research. In the current Healthy Potion products market, the general product market entry and growth period of about 3 months - 6 months, then enter the active period is about 24 months - 30 Month or so, and then enter the recession. Therefore, in marketing strategy, Healthy Potion tends to use high advertising costs and multi-promotional activities.

Nancy Dai, (2004) Cola Wars in China: Future is Here. The University of Western Ontario

The Healthy Potion business has been operating for 10 years. The current owner generated $500,000 surplus funds and opened 5 additional stores in Australia Shopping Malls. Previously, they sold unique beverages containing Chinese herb. The business is built on health benefits. Even though sales revenue increased, the number of repeated customers dropped from 70% to 40%. The owner believes that adding the herb to fresh juices may be a new selling point, and she wants to expand the business in this way. I will use a rational approach in my report to advise her on strategies for growth. This consists of three stages: Analysis, Formulation, and Implementation.

A product is anything that can be offered to a market for attention, acquisition, use, or consumption that might meet people’s satisfaction or demand (Kotler and Armstrong 2014).The healthy portion diet pill is one of the “shopping products”, which would take consumers considerable amounts of time to make the final choice. The competition among the diet supplements is quite fierce, but a new venture could still manifest the competitive advantages if it masters and utilizes the concept of the total product. The main idea is to add more customer value in each level. (Kotler and Armstrong 2014). At the core product level, the company should realize that what the customers actually want to pursue is keeping in health in a convenient way. A number of consumers intend to shape a slim figure without bearing the pains from high-pressure exercise. At the actual product level, the Healthy