Case Study : Hilton Hotels And Resorts Industry

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Hilton Hotels is a hotel chain owned by Blackstone Group that operates within the Hotel and Resorts Industry. As a global player in the industry it is the second largest market leader. It holds approximately four percent of the global market share and has approximately four thousand properties ninety countries. According to the IBISWorld report the Global Hotels and Resorts industry is expected to generate more than 864 billion in revenue annually (Alvarez, 2016) and is poised for further growth and expansion to emerging markets over the next five years. The expansion is largely due to more favorable economic conditions is these regions.

The industry is not homogenous. As some regions enter a fierce growth cycle while areas in more developed economies have matured may experience a slight decline in activity as interest has shifted to developing regions overtime (Alvarez, 2016).

Due to the lack of market concentration Hilton competes aggressively to maintain its position as a top service provider of hotels, resorts and vacation facilities. The Hilton brand includes Hilton Garden Inn, Doubletree, Embassy Suites, Hampton Inn Homewood suites home 2suite and Conrad. The Brand has met success in the US, the EU and is breaking ground in various regions in anticipation of economic growth among the middleclass consumer.

The Hotel industry is a high capital, moderately volatile market place that is interesting to watch over the next few years as we will see new

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