Case Study, History, and Strategic Analysis of Motorola, Inc.

3784 Words Nov 24th, 2010 16 Pages
Case Study, History, and Strategic Analysis of Motorola, Inc. 1. Describe the salient opportunities and threats that exist in Motorola’s external environment. 2. Describe the company’s most prominent strengths and weaknesses. 3. Describe the advantages and disadvantages associated with each of Motorola’s strategic options. 4. Describe how the corporation’s strategy and organizational structure can be designed to solve the company’s strategic issues. 5. Explain how Motorola should proceed.

Introduction The company that I chose for my strategic analysis is Motorola, Inc. The popularity of cellular phones has made many people familiar with Motorola products, as such service providers as Verizon, AT&T, and Sprint use cellular devices
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Domestic and foreign car manufacturers soon became customers for then and eight-track players became the Automotive Product Division’s second major product line (citation needed). As the cost of semiconductors continued to decline their applications in consumer electronic products increased and created a major new market. Motorola responded with a full line of low-cost plastic-encapsulated transistors. The entire semiconductor industry eventually adopted these devices’ design. In 1967 the company expanded its global presence by adding six plants internationally (citation needed). NASA’s lunar roving vehicles used Motorola’s FM radio receivers 100 times more sensitive than any car radio to provide a voice link spanning the 240,000 miles between the Earth and the moon. Motorola also began manufacturing components for battery-powered quartz and between 1971 and 1979 gained critical experience in producing and supplying integrated circuits, quartz crystals, and miniature motors to such manufacturers as Timex, Benrus, and Bulova (citation needed). The company introduced its first 6800 microprocessor, which used only 5 volts of power for the communication and business machines sector, in 1975. In 1979 it introduced its first 16-bit microprocessor, the 68000. Capable of completing two million calculations per second, it ran and wrote programs for scientific, data processing, and business applications (citation needed). In the

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