Case Study: Honda Motorcycle And Scooter India

The recent global motor cycle industry statistics indicates that the industry was worth 84.5 billion dollars in the year 2014. According to market line, since 2010 the industry has not recorded any increased growth. Nevertheless, there is expectation that this growth will increase by 6 % in the next five years hence reaching a worth of

Honda Motor Co., Ltd, integrated on24th of September, 1946, expands, manufactures and manufactures a diversity of motor products, ranging from small universal reason engines and scooters to area of expertise sports cars. The Company’s business sections are the motorcycle business, automobile business, economic services business, and power product and other businesses. Honda performs its operations in Japan and all-inclusive, as well as North America, Europe and Asia. On 22th March, 2011, the Company completed the selling of its whole bet in Hero Honda Motors Limited to Bahadur Chand Investments Pvt. Ltd. and Hero Investments Pvt. Ltd. In August 2012, the company acquired Usha International Ltd.

“While the Wright Brothers flew overhead and Model T’s rolled off Henry Ford’s assembly line, the new sport of motorcycle racing began drawing large crowds bent on celebrating a piston-powered future.” (Britannica). From 1901 to around 1903, the first racing motorcycle would be produced by the Hendee Manufacturing Company, being known as the “Indian”. Soon in 1903, Harley Davidson would produce their product of the Indian, being slightly different with a 1.75

Honda has continued to embrace the changes that happen around its operations to ensure sustainability and profitability. The current global motorcycle manufacturing sector is full of competition. It, therefore, becomes crucial for every manufacturer to evaluate their strengths and weaknesses and then identify the opportunities to exploit to gain competitive advantage. Honda is Japanese based automobile company; it has numerous subsidiaries in Asia, Europe, and North America. Due to the advancements in technology, Honda will be required to make use of the latest technological trends to stay competitive. The business level strategy at Honda is in line with its enterprise and corporate strategy. The corporation also conducts Research and

Indian Motorcycle of Racine is pleased to offer a No Fee Up to 6 Months layaway on any Accessory purchase. With as little as 25% down you can get the Accessories and Parts you’ve always wanted. Use as much or as little of the time as you like as long as the balance is paid off within 180 calendar days of purchase. This Layaway is available for any type of Accessory we offer whether it is a Indian Factory one or an Aftermaket part.

In 1969, when Honda came to Canada, we came as a little association with a dream. We began with bicycles and power equipment and it took a huge amount of work to get the sureness and trust of Canadians. Regardless, we locked in and after some time our things earned the respect of the business focus. Along these lines we created. In 1986, we manufactured a gathering office in Alliston, Ontario. In 1998, we amassed a minute plant at that same site, and in 2008, we completed the improvement of

Harley Davidson has a problem gaining and understanding the market Sri Lanka.motor cycle customers are mainly middle income people and they use motor cycle as a basic

The first mega milestone of the decade was the decision to join hands with the Japanese automobile giant, Honda. And thus Hero Honda journey gets started. Overnight, it redefined the rules of the game in the two-wheeler industry in India. Hero Honda had set up its first assembly line in Dharuhera, Haryana. Thus, the first 100cc Hero Honda motorcycle came off the assembly line in April 1985 and with it hero Honda kick started its journey to unimaginable success.

Bajaj Auto has also invested Rs. 1219 crore and opened up its market for Motorcycle in

Honda India was one of the primary outside vehicles organizations to enter the Indian business sector after the financial changes presented in the mid 1990s permitted remote players to begin direct operations in the

Financial crises have hit the world economics quite negatively and passenger 's car segment has been influenced to a great extent. Sales have dropped for more than double and needs of customers have been directed towards motorcycle markets. Yet, as mentioned in the Annual Report of the company in 2010, they

As discussed from Cheema et al., (n.d.), when the company failed to specify its target market, it has shifted the focus from old riders (traditional males between the ages of 29 to 55) to young and female riders. The products were also produced differently to meet those needs (color, size, and height adjustment). Not only this could result in brand loyalty, but gave the company a strong market position and a unique brand image that nobody else could replace. Marketing, shifting and adjusting the products to meet the new target market was not a risk-free decision, however, this alternative made it easier for prospective buyers to learn about riding and helping the growth of motorcycling industry (Trefis Team, 2015). In 2015, the company has planned to invest more in its customer-facing marketing by 65 percent and increase investment in R&D by 25 percent, according to Trefis Team (2015). Moreover, building plants and offering products with reduced tariffs to developing countries like India would ensure the company more viable to the international market as well as its market growth.

Honda is one of the world’s largest motorcycle manufacturers and of the leaders in the automakers industry. It was founded in 1948 by Soichiro Honda and Takeo Fujisawa. It’s headquarter is in Tokyo, Japan and it serves worldwide. Honda has 492 subsidiaries and affiliates accounted under its equity. The company develops, manufactures, and markets a wide range of products such as: automobiles, motorcycles, scooters, ATV’s, electrical generators, water pumps, lawn and garden equipments, robotics, jets, jet engines, and thin-film solar cells. In 2001, Honda became the second-largest Japanese manufacturer and in 2008, it became the fourth largest automobile manufacturer in the United States. Honda’s major products are

India Yamaha Motor operates from its state-of-the-art-manufacturing units at Faridabad in Haryana and Surajpur in Uttar Pradesh and produces motorcycles both for domestic and export markets. With a strong workforce of 2000 employees, India Yamaha Motor is highly customer-driven and has a countrywide network of over 400 dealers.

Motorbikes are a major segment of Indian two wheeler industry, the other two being scooters and mopeds. Indian companies are among the largest two-wheeler manufacturers in the world.