Case Study Horlicks

By upgrading their brand, it will help to identify the qualities of the products that set it apart from the competition. They have to make the

On the other hand, the company’s products would be more seen by consumers, which means the demand for their products probably increase.

It claims to be the "world's first trust-enhancing body spray" out there in the industry !

The company has recently decided to expand its product line to include a product that is a deviation from our traditional offerings. The expansion presents two potential outcomes. Outcome one has a potential for profit, incremental growth, and additional market share for the company. Outcome two has a potential for financial loss, reputation or brand damage and reduced market share.

This worker met Ms. January Hollins in the children hospital. Privacy practices and Tennessen notices were reviewed and signed. The interview was recorded.

Although Harlingen isn’t really experiencing the same rate of retail growth as the cites around it, that’s why you don’t really see businesses in there but the growth and improvement is still there due to the fact they made the effort to make some building that benefit us such as Regional Academic Health Center medical school, the opening of Harlingen Medical Center and expansion of the Valley Baptist Health System demonstrate the city’s role in the regions health care industry is really important. They have been positioned Harlingen as the Valleys air cargo hub due to the fact they aren’t producing as much but they are looking for them to get back on track

We established trust by taking small risks one at time, listen for other groups’ interest, come through each other,

Your Brand can either open doors for you filled with opportunities or closed doors for you leaving without opportunities.

According to Lederer and Hill’s Brand Portfolio Molecule an organization’s product offerings are synergistically related. The Brand Portfolio Molecule identifies a large central or lead brand. This brand represents the most influential brand with the organization’s portfolio. Lederer and Hill also identify the strategic and support brands which influence customer purchases. The network of relationships that exist amongst the brands whether positive or negative provide a map for the marketer to manage the current product offerings the portfolio represents (p. 77).

The outstanding products with its brand name will save the cost for marketing and increase the competence in the industry competition.

However, this strategy also has some disadvantages that may hurt the company’s development: The first is the fierce competition between these brands. And it is important to note that using this strategy means facing higher risks. Cost control is another big problem. Obviously, the more brands there are to manage, the higher the costs. For this reason, many prudent companies prefer brand extension over multi-brand management.

Brand competitors and the diversity of choice that is available to consumers, puts brands under pressure to offer high quality products and service, excellent value and a wide availability (Clifton et al., 2009). Brands must differentiate themselves from the competition and create an unforgettable impression.

• Continue to follow the family branding line extension strategy in order to introduce new products such as skin care, soaps, mouthwashes, lotions, and antacids in order to gain increased market exposure and economies of scale. Recent launches of products such as chewing gum with baking soda are testing this strategy.

The spillover effects that hit the consumer market eventually accelerate the process of positioning the product image in their minds.

➢ Product differentiation - Products that are relatively the same will compete based on price. Brand identification can reduce rivalry.