Case Study : How I Bought My Car

Understanding the purchasing behavior of a specific demographic is one of the most important sets of research data available to marketers. To develop a strategic plan to present your products in a way that produces the most optimal buying behavior, one needs to understand what the target audience avoids as much as what triggers them to spend their money. (Marketing Land, 2014)

I can remember how excited I was when I bought my very own first car. I spent hours and hours fixing up my car exactly how I wanted it. I waited a very long time to buy my own car. I worked for hours and hours, saving money to buy a good running car. I did not want to buy a cheap car. I wanted to buy one I know would last and didn’t have anything more than minor mechanical problems, if any. I knew if I bought one of the streets it was bound to come with something needing to be repaired or replaced. Having proper maintenance done to the car was also my way of guaranteeing my car would at least run okay for a little while. My first car was a 2002 Hyundai Sonata featured with 19’ black rims, with clean interior and dark tinted windows. The sound system was in great condition and for it to be stock, had a really nice bang to it. I absolutely loved my car, It felt so nice and I

The most outstanding moment of my life so far is when i got my first car.It was a cool March morning in Pensacola Florida.I had my drivers test at eight thirty in the morning at the DMV on W street.As i got to the DMV ,we checked in for my appointment we had made.Soon the instructor came out and told me it was my turn.As nervous but as ready as i could be,i followed him out to my car.After he checked to make sure all safety requirement were checked,i began my test.All i could remember was what my parents had told me.¨If you pass your drivers test you will get a car.¨.When i finished my test,i had only missed 9 points.So i went back into the DMV and took my picture for my license.On my way back home my mom said ¨we have something for you.¨.As

When companies target consumers who are uninformed, they feed lies to the consumer, tricking them into buying something that they didn't want or even need. An example is when fast-food restaurants advertise a humongous burger. A consumer is intrigued with the size of this burger.But when they eventually purchase this burger, they are unsatisfied with the comparison of the advertisement and the actual product.

How will a consumer decide whether to purchase a good? When a consumer purchases a good, what does this reveal?

During our first run Taylor and I noticed that the car was turning way to the left. So in order to fix this we started our car as far to the right of the track as possible. After our first trials we realized that we needed to fix our string. We needed to cut the string we had attached off of our car and make a new one. When we made a new one me made it a little bit longer than the car and only hot glued it to the hook, not to the frame. Our new string had a loop in the end of it so we could put that on the toothpick. So now we understood that the toothpick did have a real purpose and we couldn’t glue the string to the mousetrap. After we made these changes we ran our car three more times.

One of the most important events that happened in my life was just recently, and that was buying my second car. This thought process was in the making for quite a while, considering that I was getting tired of taking my silver Hyundai Elantra in the garage every four months for repairs. For that reason, it made sense that it was time for a new car or a used one, I did not care which all I cared about was that it had to be a manual transmission. In addition, the fact that I outright hate going car shopping, I put it off and off until this past January. Since my mom had surgery that month, she was home and could go car shopping for me, well searching on the computer shopping. Since she was doing that, I did not have to worry about it and she knew what I wanted for a car.

I was 27 when arrived into the United States. Lack of English did not permit me working for the place I wanted to. So I decided to do any job to collect enough money for my first car. I have read in the local paper’s advertising section that some ice-cream retail company is looking for the bicycle drivers to drive around the City on the ice-cream container pedal bicycles. It was not hard to get that job even with my beginner’s English.

In conclusion, my 1st car was a bust traveling 9.8 cm/s, my 2nd car did pretty well traveling 35.86 cm/s, but wasn’t built very well and lastly my 3rd car was the most successful, traveling 50.16 cm/s. Over the time that I worked on this project my skills really did advance. In the beginning, I was clueless and now, with the materials, I could make another car in a day. I learned a lot from trial and error.

At the age of 17 all I could think about was having a car. However, I understood that owning a car, I would be required to have a job. This would allow me to pay for insurance, gas and maintenance issues. I also understood buying a car required me to have a driver license. After taking all the necessary steps to purchase my first car. The very first car I bought was a “lemon”.

A day that I won’t forget is the day I got my driver license. What made it so great is the fact that I could go do what I wanted whenever I wanted. I didn’t have to worry about my parents being right by my side the whole time. I was always making up reasons just to leave the house and get out and drive around, but of course I had to pay for my own gas. It didn’t bother me though. My first vehicle was a ford ranger, wasn’t my favorite, but it worked.

My car was illegally repossessed in June 2012 by going over the fence. Illegally because the repossession guy went over the fence in a locked gate. Luckily, my neighbor saw him and went outside his house and told the guy what he was doing was illegal. It was around 2 am and my neighbor tried his best to prevent the guy from taking my car and to no avail. I didn't know what to do when I found out that Monday morning. Yes, I should have paid the car, but my family and I have been going to a financial rut, so I searched online and found the law office of Brandon Block, and he immediately told me that it was illegal. Moreover, I was informed by my neighbor that he would be willing to testify. It took four long years when I was awarded a one

Such a bold position requires a new approach to marketing.  The authors present a thesis of the Influence Mix, which introduces that there are three influences on consumer decision-making — the individual’s prior preferences, beliefs and experiences (P), other people and information services in the form of reviews and

Everyday, every minute, and every second consumers are making decisions on whether or not they should purchase a given product. The product could be as small as a candy bar to as big as a car. The processes that flow inside the mind of a consumer when making a decision is both psychologically and economically based. So, understanding the process is central to making rationally based decisions. However, this decision is not only important to the consumer purchasing the product, it’s also of important significance to the marketers and policy makers. Reasons why making decisions can be so difficult is that the consumer is dealt with many alternatives, and with the rapid pace in technology this is making it more difficult.

The fourth stage consists of individual and environmental influences that affect all five stages of the decision process. Individual characteristics include motives, values, lifestyle, and personality; the social influences are culture, reference groups, and family. Situational influences, such as a consumer’s financial condition, also influence the decision process. (Engel, 1995)