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Case Study: Hubspot: Customer Relationship Management

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Case Summary :
The case deals with the problems faced by the newly formed inbound-marketing authority, Hubspot in customer retention, service offering and ultimately achieve profit and accelerated growth rate for the company.
Products offered by Hubspot:
• Customer Relationship Management
Marketing software
• Sales software
• Content Management Services
(https://www.hubspot.com/products/get-started)
Issues faced:
• Inefficiency of the SaaS Pricing model
• Higher churn rate of existing customers
• Decision on which segment to focus to achieve seamless scale-up of business
Goals:
• To increase profitability by acquiring new customers
• To accelerate growth rate
Key Learnings:

Overview of this case resolution:
• Strategies to curb churn rate-e.g. Lock-in,
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Owner Ollies are service-sensitive and seek quick solutions to their ever-growing list of problems. Given opportunities to troubleshoot any glitch that arises when they host content will enhance their experience in-turn increasing retention.
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