Case Study : Hubspot, Inc.

HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah. They headquartered HubSpot near MIT in Cambridge, Massachusetts. Brian Halligan became the CEO and served as HubSpot’s evangelizing front man whereas Shah became chief software architect and focused on product development. HubSpot is internet marketing industry that develops and markets a software-as-a-service product for inbound marketing.

Personal selling is an important marketing component. In the glossary of our textbook, personal selling is defined as “personal communication with an audience through paid personnel of an organization or it agents in such a way that the audience perceives the communicator’s organization as being the source of the message.” (Ingram, LaForge, Avila, Schwepker, Jr. & Williams, 2015). Personal selling is trying to communicate with or convince a potential customer, usually through face-to-face contact, that your service or product is the best product or service that can satisfy or meet his or her product or service needs. Some examples of personal selling include real estate agents, retail clerks, insurance agents, automobile salespersons, telephone

The following paper will outline the characteristics of an audience that I would need to consider if I was presenting a quarterly sales information meeting to a group of stakeholders, including managers, salespeople, and customers. I will discuss what communication channels would be appropriate for this meeting and what are some of the considerations that I need to keep in mind given the diversity of the audience attending the meeting. Then I will discuss how I would ensure that my message is effective to the group attending this meeting.

We plan to import our hops from Hops Direct, LLC. Hops are a crucial ingredient in creating our craft beer, therefore Hops Direct LLC are a great candidate as they have strict guidelines to create the highest quality hops they possibly can. Hops Direct is located at 686 Green Valley Rd, Mabton, WA 98935. The product will be transported directly from their manufacturing plant to the Port of Seattle via container truck. The trucking services will be done by Graham Trucking as they provided refrigerated trucks to keep the hops in good condition. The hops will be stored at the Port of Seattle in a warehouse provided by lineage logistics at 206 SW Michigan St, Seattle, WA 98106. The hops will then be shipped via CSX freight train from the Port of

Reporting on the findings of a seminar, Keegan (2009) conveyed no matter how thorough a company’s research and marketing efforts are, a company’s overall success often boils down to one very critical function: face-to-face sales. Product knowledge, honesty and trustworthiness are important virtues for every salesperson, but a successful salesperson must navigate through a customer’s business to find the ultimate decision maker. Researching a customer’s business, gaining knowledge of their operation, and listening to their needs is critical to the success of every salesperson. After every face-to-face meeting, a salesperson needs to review what

"According to SearchEngineLand, small to medium businesses devote 46% of their marketing budget, on average, to digital marketing. The problem many encounter, however, is they aren't getting all they need for the amount of money they are spending. They either obtain advice or they get professional advertising materials, yet they don't receive

personal selling is to persuade customers to purchase their motorcycles, parts, and accessories. A direct response is generated through the contact between the sales representative and the customer.

The Internet has also become a great source of advertising for a business. In the past, advertising was done through media outlets like newspapers, radio, and television. Now, with the increasing popularity of e-commerce, effective advertising can be done entirely online. As e-commerce starts to become more mainstream, businesses will be required to advertise online in order to properly reach their audience. This can be beneficial to businesses in multiple ways, because not only can a business advertise on another website, they can also charge other businesses to advertise on their website. are many ways for businesses to advertise, but the most popular ones are pay per click, cost per impression, and social media.

Once one has identified a target market, he/she will have a good idea of the best way to reach them, but most businesses use a mix of advertising, personal selling, referrals, sales promotion and public relations to promote their products or services. However, in this study, promotion was looked at alongside pricing and product attribute. Further, Kotler & Ruth (2004) opine that promotion is characterized by advertising, publicity and sales promotion. Advertising involves non-personal communication transmitted through mass media. Publicity involves free promotion through news stories in newsletters, newspapers, magazines and television. Sales promotion involves all forms of communication not found in advertising and personal selling, including direct mail, coupons, volume discounts, sampling, rebates, demonstrations, exhibits, sweepstakes, trade allowances, samples and point-of purchase displays. Relatedly, Kotler & Ruth (ibid) assert that promotion is a method used to spread the word about a product or service to customers, stakeholders and the broader public. Once one has identified a target market, he/she will have a good idea of the best way to reach them, but most businesses use a mix of advertising, personal selling, referrals, sales promotion and public relations to promote their products or services. However, in this study, promotion was looked at alongside pricing and product

*Consultative Selling - This sales technique is one where the sales representative will explain the value added benefits which means the customer will get to know about the brand and it’s product specifications with benefits and services availed to it. When the consultative selling is dealt successfully it yields the proper information about the respective buyer which makes it easy for the sales person to proceed further explanation about the product’s benefits for those wants and

The web has created a plethora of new marketing strategies for small businesses that simply didn't exist a few years ago. These days a startup or entrepreneur can use any number of different techniques to spread the word of their business, and these include such strategies as using SEO (search engine optimisation), social media marketing and 'PPC campaigns' (which consist of advertisements that are paid for on a 'per click' basis).

Sales is a hard profession for many reasons. However, one big reason why it feels like an uphill battle is due to the general perception of all salespeople. We have the past techniques and tactics of previous sellers. These tactics have left a sour taste in consumers mouths and forced us, as salespeople, to change the way we do business. We've all heard the negative adjectives use to describe sellers. Buyers walk into a purchasing situation with

Approaching, this is the third step where by a sales professional comes into contact with prospects face to face, in this stage sales man should put up effort in order to catch prospect attention on product. In this there is the existence of direct interaction and hence sales professional is in position to acquire more customers as possible, the main objectives in this stage is persuading and getting customer attention on the product he/she brought to him. Thus a successful approach stimulates more sale for profit maximization. There are different methods of approach in selling the products some includes customer benefit approach, small gifts, stock approach.

It is always a challenge to start a new small business, so entrepreneurs should focus on creating excellent facilities and products that will add value to the lives of their aimed consumers. Just like large businesses, small business owners have to develop creative ways to advertise. Without advertising, small businesses would have no chance at all to make their product notable. If you have a good new product, and market it in a clever way; then it doesn't matter how small your company is, you can still make consumers interested.

In the quest for cheap marketing alternatives, these small businesses continue to use conventional marketing tools such as newspaper, magazine, radio and television advertisements, unaware of the advantages that Internet Promotion offers. All too often, these entrepreneurs focus on the disadvantages of Internet Promotion and fail to adequately take advantage of the opportunities that it presents. Moreover, their preoccupation with conventional marketing strategies is driven by a misconception that these are cheaper than Internet Promotion.