Case Study: Hy Dairies, Inc.”

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Case Study Hy Dairies, INC.”

The case study, “Hy Dairies, Inc.”, highlights an individual, Rochelle Beauport, whose career with the company seemed promising after a successful two quarters of increased sales of Hy’s gourmet ice cream. Syd Gilman, the vice president of marketing, was so impressed with Beauport’s effort and hard work that he decided to positively reinforce her achievement by offering her a position where he believed she would gain experience from higher profile work (Human Behavior in Organizations 377). During their meeting where Gilman presented the position to Beauport, she immediately drew false conclusions about the position as well as Gilman’s character without complete knowledge of the circumstance. In the
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Furthermore, Rochelle should have utilized more self-awareness of her perceptual bias toward people in upper management, which would have allowed her to be “more open minded and nonjudgmental toward” Gilman (Human Behavior in Organizations 373). If she had exhibited this self-awareness, she would not have instantly assumed that Gilman was like her previous managers and would have opened herself up to the career enhancing opportunities the position warranted. In addition to applying awareness of perceptual biases and improving self-awareness, meaningful interactions would have played a key part in this case between Gilman and Beauport. In the case study, it was mentioned that Rochelle “did not know her boss well enough to be openly critical” (“Hy Dairies, INC.”). If they had previously partaken in conversations on a more casual level, she may have been able to talk to Gilman more openly about the position, also learning that Gilman once held the position of “market research coordinator” and that it was a great opportunity for her career (“Hy Dairies, INC.”). Also, if Gilman had spoken to Beauport about her past experiences with upper management and how they were discriminating against her because of her race and gender, he would have been more detailed in his offer and more sensitive to the way he presented the information. In conclusion, if Gilman and Beauport were able to recognize the issues that were taking place during

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