Case Study Hy Dairies, Ltd. 1. What symptoms exist to suggest that something has gone wrong?
The sales volume and market share of Hy Dairies’ gourmet ice cream brand had picked up significantly over the past two quarters compared with the previous year. As the vice president of marketing at Hy Dairies, Syd Gilman credited this achievement to Rochelle Beauport, the assistant brand manager at the time, and decided to reward her with a newly vacated post of marketing research coordinator. Based on his own career experience, Gilman was very much convinced that the marketing research coordinator job would provide Beauport with greater career potential with Hy Dairies. However Rochelle Beauport, being one of the top women and few visible
…show more content…
While Beauport, whose previous employer clearly discriminated against women in work and tended to place women in technical support positions after a brief term in lower brand management jobs, misperceived that Hy Dairies or even the whole industry would be just the same. In this case both Gilman and Beauport made similar mistakes by narrowly categorizing, homogenizing, and perceiving others into a certain group which is either similar or opposite to their own social identity.
Besides the above mentioned social identity and stereotyping problem, we may also see some other perceptual errors given in the case, such as false-consensus effect. It is the tendency for people to project their way of thinking onto other people, or assume that everyone else thinks the same way they do. Gilman apparently overestimated the extent to which Beauport had beliefs and characteristics similar to his own. 3. What actions should the organization take to correct these problems?
Although we can’t bypass the perceptual process, but we should make every attempt and find ways to minimize perceptual biases and distortions. This case suggests that education and awareness about how stereotyping works as well as meaningful interaction can effectively decrease the negative impact of perceptual errors. Actions that
The journal article used in reference to stereotyping was retrieved from the The Journal of Experimental Psychology. The purpose of this article is to illustrate how being exposed to social stereotypes can subconsciously affect our behavior. The article explores the theory that if the self is compared to the social stereotype of a perceived out-group, a group with which one does not identify, one will subconsciously behave differently. Therefore, there will be disparities between the similarities
Stereotypes and generalizations have negatively depicted the image and character of individuals and groups throughout time. In making these stereotypes we forget about the true character of the individual or group. Somehow throughout time what we have gathered and decided through stereotypes has created the everlasting image we have of one another, it's been hard to change the viewpoint ever since. Through the reading of this article and attaining continuous information of the harm of stereotypes are placing in our world we can start to move away from these unfortunate depictions.
Read Stereotyping Has Lasting Negative Impact: Prejudice has lingering effects, study shows and watch How Pre-existing Beliefs Distort Logical Reasoning.
Prejudice, discrimination, and stereotyping are important topics at the cause of debating within social psychology. A stereotype is a generalization about a group of people, in which certain traits cling to all members, regardless of actual individual variation (Akert, Aronson, & Wilson, 2010). As humans, people assign objects and individuals into categories to organize the environment. Individuals do this for not only organization, but also survival. Is stereotyping inevitable? That is the question; according to Devine (2007), it is, but Lepore and Brown (2007) have to disagree. Devine believes that “stereotyping is automatic, which makes it inevitable.” On the other hand, Lepore and Brown are not convinced that stereotyping is
I survey the body language, facial expressions and the possible words or phrases that can be interpreted more than one way. Because of this course I am more tolerant to people who are prejudiced. The most personally influential chapter to me was chapter two in the assigned textbook. The chapter introduced me to how stereotypes are formed and the consequences of categorizing people. Studies show that in order to simplify the workload of the brain, we place people into social categories based on previous experience and peer learning. “Social categorization involves thinking about people primarily as members of social groups rather than as individuals” (Blaine, 22).I found that I engage in this practice, but the automatic groups do not usually have negative stereotypes attached; When I meet a negative exception, they are then sorted into a subgroup.The second most influential chapter …..Chapter four of the textbook details the components of prejudices. the stereotypes and instances of prejudice enabled me
Stereotyping and discrimination are very deeply ingrained in American culture. Even though there have been movements taken to combat stereotyping and discrimination such as the Civil Rights Movement, the Women’s Rights movement, and the Black Lives Matter Movement, it still exists. This raises the question of, how do we end it? While there is no definite answer there is a way to avoid stereotyping and discrimination. The three essayists Bharati Mukherjee, Judith Ortiz Cofer, Brent Staples and show that by learning about stereotyping, people can also learn how to change themselves to avoid discrimination based on stereotypes. By comparing and contrasting these essayists experiences as well as outside research to show the theme of why people
Stereotyping is a normal part of every one’s life. Humans, by nature, classify things. We name animals and classify them by common characteristics but stereotyping can have negative repercussions, and everyone does it. In a recent study it was proven that everyone has an unconscious need to stereotype (Paul). In Junteenth and The Invisible man, Ralph Ellison argues that stereotyping can cause mayhem by making the people become something they are not.
In life, there is a common ground on which most every person can relate. At one time or another, we have all been promoters of or victims of the unremitting nature of stereotypes. According to the Webster’s dictionary, a stereotype is defined as “a simplified and standardized conception or image invested with special meaning and held in common by members of a group.” Most stereotypes take on a negative form and are based on characteristics such as age, gender, race, status, and personal beliefs. Generally speaking, the greatest problem that arises with stereotypes is that they judge group of people by the characteristics and actions of their ancestors, rather than on an individual basis. More often than not, these assumptions will
Stereotypes can be defined as sweeping generalizations about members of a certain race, religion, gender, nationality, or other group. They are made everyday in almost every society. We develop stereotypes when we are unable or unwilling to obtain all the information we would need to make fair judgments about people or situations. By stereotyping, we assume that a person or group has certain characteristics. Quite often, we develop these ideas about people who are members of groups with which we have not had firsthand contact. Stereotyping usually leads to unfair results, such as discrimination, racial profiling, and unnecessary violence, all behaviors which need to be stopped.
In this chapter, I learned about what perception and stereotype are and also, how can affect some managerial processes at workplaces. Perception is how I interpret my environment and it is influenced by my culture, education, demographic factor, etc. This means that something could be for me, but bad for other one. At work, how the manager perceive to one employee or potential employee can affect some practices such as hiring or performance appraisal. For example, if the employee is a woman and manager is a misogynist man, the odds of getting a bad assessment are very high, even when she did it great. In addition, stereotyping has effects at workplaces as well. The 4 common stereotypes are gender, age, racial and ethnic, and disability. Using
Q: Was the decision to attract ultra HNI customers through a separate dedicated branch a good idea?
Most people find stereotypes to be obnoxious, especially when they have to do with sensitive subjects like gender or race. “Stereotyping is a generalization about a group or category of people that can have a powerful influence on how we perceive others and their communication behaviors” (Floyd, 61). Because they underestimate the differences among individuals in a group, stereotyping can lead to inaccurate and offensive perceptions of other people. Although stereotypes are prevalent in almost every society, becoming aware of our perceptions of others, as well as differentiating between both positive and negative stereotypes can help us overcome those stereotypes.
The presences of stereotypes are overwhelming and are developed by both the environment a subject is raised in and their family. Stereotypes, which are pervasive throughout different societies, become intertwined in the collective values of the society as justification for all forms of social, economic, and political inequality among groups (Devine and Elliot 2000;Kaplan 2004; Operario and Fiske 2004). As people become more exposed to stereotypes they start to become a permanent part of a person’s life, they begin to stereotype themselves almost always involuntarily.
Arthur W. Perdue’s quest for excellence in the poultry business began in 1917. Perdue started his company as a table-egg poultry farm. He slowly expanded his egg market by adding a new chicken coop every year. Arthur’s son Frank joined the family business in 1939 after leaving school at the end of his the second year. In 1950 Frank took over leadership of Perdue Farms, which had over 40 employees at the time.
For the last two decades Parle Agro, continuously satisfies their consumers in regard to taste and preferences at every level. They undergo manufacturing of various products such as beverages, confectionery and water.