Case Study: Ikea International Group

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Task One: Project Proposal and Plan

Ikea International Group which is a company that producing and selling furniture products with low prices around the world. I’m choosing this company because it is a global company which selling its products in most of the world countries and in UAE and I’m able to find a lot of information at the internet about the company.
Ikea Founded in 1943 by Ingvar Kamprad, IKEA generated the sales of 23.1 billion Euros in 2010 through its operations in more than 38 different countries with 27 distribution centers. The IKEA Group has 280 stores in 26 countries and the remaining of the stores are run by franchisees (Berger, 2011).
The business concept of IKEA involves selling high volume of mostly furniture products in low prices. Moreover, “with an aim of lowering prices across its entire offering by an average of 2% to 3% each year, its signature feature is the flat packed product that customers assemble at home.
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“The IKEA vision is to create a better everyday life for many people. We make this possible by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them”
As one of the leading retailers in a global scale IKEA is engaged in systematic environmental monitoring and analysis which serves to be an effective source of information for decision-making. Internal benchmarking is one of the main methods of environmental monitoring and analysis engaged in by IKEA. Benchmarking is “method of improving business performance by learning from other companies how to do things better in order to be the ‘best in the

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