Case Study Ikea and Acme

6073 Words Dec 20th, 2012 25 Pages
TABLE OF CONTENT

INTRODUCTION……………………………………………………………………...….2

BACKGROUND …………………………………………………………………………...3

FIFTEEN OPERATIONAL DIFFERENCES…………………………………………....8

POLAR DIAGRAM ANALSIS……………………………………………………………16

FOUR V’s………………………………………………………………………………...…19

BIBILOGRAPHY AND REFERENCES…………………………………………………23

INTRODUCTION

In this case study I am discussing how the functions of the operation are carried out in IKEA and ACME. It was interesting to know how the two extremely different company’s one a very large firm with big brand name I.e. IKEA and another one ACME very old historic British company caring the values and culture till date. I have also explain how IKEA and ACME carry out their supply chain
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We do our part, you do yours. Together we save money."

IKEA communicates these statements through its advertisement and encourages the customers to experience thee IKEA concept; we are building the IKEA brand. The IKEA brand is the sum total of the emotional and rational values that consumers associate with the IKEA trademark and the reputation of our company. The brand image is the result of over 50 years work by IKEA co-workers at all levels all over the world.

Distribution Strategy

IKEA has a decentralized distribution system in which 25 different countries which it operates. With suppliers in 50 countries, roughly 2/3 of purchasing is from Europe with about 1/3 from Asia. A small amount of products are produced in North America. Comparatively little production actually takes place in Sweden, though it still remains the fourth-largest supplier country (behind China, Poland and Italy). China accounts for about 2.5 times as much supply as Sweden. For most of its products, the final assembly is performed by the end-user (consumer).

Functional Structure of the organization

The IKEA corporate structure is divided into two main parts: operations and franchising. Most of IKEA's operations,

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