Case Study : ' Industry Analysis

EdgeMark Cinemas are a chain of movie theaters located in 37 states with 475 theaters in those states covering the west coast, east coast, and Midwest. EdgeMark’s profits, like other cinemas, have been in a small but constant decline over the last 12 years. Industry Wide Average of 2.05% ticket sales decline per year for the last 12 years also, when adjusted for inflation, revenue has dropped an average of 1% a year for the past 12 years (Domestic Movie Theatrical Market Summary, 2015). The chain is currently looking to increase ticket sales, loyal customers, and profits by adding additional products and services.

A second way for a company to create a competitive advantage in the movie exhibition business is to offer an outstanding customer experience. Customer experience is something that is intangible and cannot be easily duplicated by competitors. Let’s examine the current experience for a customer in a movie theater. The ticket price is high, the concession offerings are few and over-priced, the seats are uncomfortable, the advertisements before a movie can sometimes last 15 or 20 minutes, the other patrons as well as the staff are often rude, the glow of cell phones is almost impossible to ignore, and most movies are all special effects with nearly no substance. Why on earth would anyone pay to go to the movies? I have not paid to go to the movie theater in several years. Not because I can’t afford to go, but because of the terrible experience I have while I’m there. For me, spending

The method is renowned as being the oldest among all other techniques of segmenting markets. Harkins Theatres company has also segmented its market using the geographical location basis. They have identified locations that are promising a set up a total of thirty theatres in those locations. These locations include not only Arizona but also California, Colorado, Oklahoma and Texas where there are a total of 434 screens. Harkins Theatres targets individuals and families that enjoy wathcing movies and having fun along with their children. Many families have made this a summer tradition to get their kids in to the movies and have fun during

4. Din, Yangon. (2007). Titled: The dynamics of the movie industry: Theatrical Exhibitions & DVD rentals. The University of Wisconsin.

The Canadian entertainment industry that is served by Cineplex has been recording sustained growth since 2011 where a growth of 5 percent was recorded. PwC’s Global Entertainment and Media Outlook for 2014-2018 (PWC, 2014) indicate that the industry is set for a take-off. The industry has a

What pertinent aspects of U.S. law should the company be aware of in its goal to do business internationally?

According to the CMSA (Case Management Society of America) and several others organizations that case management alone means that it is a collective system that helps the patient and their family needs through the communication, available resources of promoted quality, and cost-effective outcomes.

AMC Theatres has been an innovator in the movie theater business for more than 50 years. The chain presents one-of-a-kind specials and film offerings in state-of-the-art theater accommodations. Over the years, the chain has acquired numerous other chains, as well as acquired themselves by a large Chinese company, in turn giving the chain more than 663 theaters across the United States and China. Here are 9 interesting facts about AMC Theatres.

The cinema industry in Canada is an oligopoly with only a few firms producing most or all of the output. In an oligopoly, it is important for companies to closely watch the competition for new technologies, pricing, production, product changes and innovations, and other developments (Althouse, Allan, & Hartt, 2017, p. 38). Two companies in the Canadian industry combine to have 99% of the market share, with Cineplex having 78% and Landmark Entertainment having 21% (Dule, n.d.). Cineplex has 162 operating movie theatres in Canada compared to the 71 theatres of their direct competitor Landmark Entertainment (Dule, n.d.). Cineplex’s strength in the market limits the number of companies within the industry, and therefore entry can be difficult with the “already established relationship between Cineplex and most film producers” (Dule, n.d.). Competition in the cinema industry depends on comfortable seating, overall theatre quality, good

Regal Entertainment Group and Cinemark are known to be AMC’s top competitors though they do have other competition out there. Whether you’re wanting to enjoy just an everyday outing or have a chef-inspired menu, you’ve got three different ways to enjoy AMC theaters with (AMC, AMC Classic, and AMC Dine-In). With the most popular AMC, you’re able to experience all the different amenities, everything from the classic spacious rocking seats to luxury recliners and advanced menus. AMC Classic is more of a hometown theater with a friendly local feel and the standard concession of pretzel bites, nachos, and popcorn. Then last but not least there’s AMC Dine-In. These Theaters are equipped with a full kitchen and offer services ranging from full-service dining or express pick-up. And you’re able to enjoy all of this while enjoying a good film.

The service that we are going to be bringing to the Regal Entertainment Group family is a brand new movie viewing experience. It will consist of a series of luxury theaters within the location and will give the consumer the option of having something more for their viewing pleasure. The first part of the new concept would include the theater having a restaurant and bar that would be attached to the premises and accessible prior to and after ones movie. A variety of food and beverages will be available to cater to many different palates and tastes. Being able to consume alcoholic beverages is something Regal Theaters have never had and would range from tap, bottled beers, wine, and cocktails. This added dimension will also flow into the movie viewing experience by having waiters that will serve to costumers while in their seats. A button can be pressed for service while in the theater and once the movie starts the service will no longer be available so not to disrupt the movie.

Cineworld is in a very competitive market that consists of various cinema chains who all want to be the best and provide the best service. Cineworld faces harsh competition from: Vue, Odeon, Pathe and Showcase, all big cinema chains with their own unique way of delivering their service, this table illuminates where Cineworld stand in comparison to their competitors in terms of size (see appendix 2). The cinema industry is reliant on customers spending their disposable income on watching the latest movie, however with the arrival of indirect competition in the form of online streaming sites such as ‘Netflix’ and illegal but easily accessible sites such as ‘Putlocker’, films are easier to watch now more than ever, even in the comfort of your

Names of all the distributors who are distributing movies to a specific theatre location in ‘New York’ City.

Looking at where the company is in the market place, the cinema exhibition business segment has reached maturity (Reading International, 2013). Reading International will be looking towards improving their current cinemas to achieve more growth as well as developing niche-type of cinemas in selected markets and also procuring additional properties that contain existing cinemas. The objective behind these strategies is to attract more customers. Currently, Reading International targets several key groups of consumers by running various promotions across each country; school children are targeted with the ‘Early Bird’ promotion, students are targeted with ‘Terrific Tuesday’, working professionals with ‘Friday Flicks’, couples with ‘Steer & Beer’ restaurant ‘combo’ deals, families with ‘Spit the Dummy’, elderly with senior discounts, and general movie enthusiasts can sign up for the ‘Reel Club’. It appears that these consumers have been segmented on the basis of demographic grouping. What Reading International needs to be aware of however, is that there is a whole new generation of consumers that will have an effect upon how Reding International’s customers should be grouped over the next couple of years. This generation is known as the Net-Generation (N-Gen), and should

The rental movie market is a high competitive and dynamic market, dominated for several years by Blockbuster, with its pioneer business model of delivering convenience to the costumers looking for home entertainment. The company was a model for the industry during the 80’s, 90’s, but with the new age of online movies, the consumer behavior changed drastically, and other companies, as Netflix and Redbox, providing online content and innovative services, started to dominate this new market. Nowadays, Blockbuster’s business model seems to be obsolete, since the company could not keep up with the changes, almost closing the doors in 2010 when a bankruptcy process was open, the