Case Study: Integrating Mcdonald’s Business, Human Resource, and Staffing Strategies

McDonalds has taught me how to solve problems and work at a fast pace while delivering good standard food to satisfy customers’ needs. I have gained a good understanding how the business is run by talking to my business manager. At work I am in a viewpoint team, which is a problem solving team. The viewpoint team is for employees that have problems at work. The employees will come and talk to the viewpoint team to discuss their issues, then we have regular meetings with the business manager to resolve these problems and stop them from happening in the future. Being in the viewpoint team at McDonalds allows me to gain teamwork and leadership skills. I am also currently going through the process of getting promoted to crew trainer. The crew trainer role will help me develop my skills further, as a crew trainer I will be providing mentoring and support to the crew members in the restaurant on a daily basis.

The influence and most of McDonald’s success is the investment of significant in their employee’s growth and job satisfaction.

About everyone at some age, at some point or another, and in some country has gotten a sample of American's symbol for fast food through the golden arches of McDonald's. This report will attempt to analyze the external and internal sectors that affect the company's success. The external analysis will provide opportunities and threats while the internal analysis will show indicators of strength and weakness. It will then follow up with critical issues, strategic alternatives, recommendations and implementation. The case studied is found in Appendix 2 of Mary Coulter's "Strategic Management in Action" book.

Focus on high performance rather than low cost is an essential principle in the recruitment and selection process at McDonald’s since the level of skills that the workforce possesses is an important determinant of the level of competence and productivity that individuals and the organization achieves in business operations. This level of skills is also an essential determinant of the quality of skills and services that employees at the enterprise deliver to clients, especially because the employees occupy the frontline in contact with customers in the enterprise’s outlets (McDonald’s Corporation, 2008). This means that the levels of skills that the hired employees possess and demonstrate in their positions are essential foundations for the image that McDonald’s portrays in its outlets, and hence its brand image. This is since the experience of customers at the enterprise’s outlets as the employees deliver services to them is

McDonald’s serves roughly 68 million customers a day throughout their 36900 operational stores in 120 countries with 375000 employees all striving to produce what we know as McDonalds. Their menu consists of mainly burgers, fries, chicken, soft drinks, milkshakes, salads and wraps. McDonalds is also known for changing their menu to cater for local taste and culture.

They are enhancing the customer’s experience. “Across their markets, they are making is easier for customers to enjoy a great McDonald’s experience. They are introducing drive-thru to the increasingly mobile populations in China and Russia, while in the U.S. and Canada, greater drive-thru efficiency and double drive-thru lanes enable them to serve even more customers quickly” (McDonald's, 2008, 13). In Germany, McDonald’s has a reimaging program that includes adding about 100 McCafes. They are also installing new kitchen operating systems so that they can continue to deliver high food quality. McDonald’s has already renovated about 10,000 restaurants worldwide. They want their restaurants to be an expression of their brand. The company is also delivering greater value to the customer with new menu selections. “By serving a locally relevant balance of new products, premium salads and sandwiches, classic menu favorites and everyday affordable offerings around the world, they create value for customers and satisfy their demand for choice and variety” (McDonald's, 15).

Questions 1: How would you describe McDonald 's business strategy? What are the foundations of its competitive advantage?

McDonald’s national hiring day was only one day which they received thousands of application from people in the United States and they were trying to hire 50,000 new people. Crew and management positions were the types of jobs McDonald’s were seeking for. There are 14,000 McDonald’s in the Unites States and the company stated that one of the reasons to hire so many people in one day was to increase the workforce so more of its restaurants could stay open 24 hours a day. (Censky, 2011) Another goal for McDonald’s innovative idea was to promote the image of a job in McDonald’s (Mc Job) as something positive and

McDonalds’ employees are similar as they too want good hours, a fair workload, and an equal pay for the amount of time and effort they put into their work. They also want the chance for a promotion or at least more money for staying with them, otherwise they will either call their union or quit; this has influenced

McDonald’s emphasizes cleanliness and food safety, in addition to quality and value service (QSC&V), through which it has succeeded in obtaining customer trust. The company also stresses ethical practices, dependability, and truthfulness in dealing with customers (McDonald’s, 2012, p. 1). Moreover, McDonald’s employs a coordinated marketing strategy that involves analyzing customer wants, creating products to satisfy his or her needs, setting the right prices and enhancing awareness of

During peak periods, the batch process at McDonald’s relies on employees working effectively in a team. Efficiency is a key determinant in customer satisfaction. Workers are motivated to help each to keep operations running smoothly. The

In contrast with McDonalds their success is from globalization. Since the early 1940’s McDonalds has been a burger business, and accomplished to be the first one’s to become global. McDonalds has invested into several community organizations that helped the business to earn trust from the communities and gave more of a positive outlook towards their restaurants. They support their own employees, their families, and other groups of society in every country where it has business. McDonalds has website links to promote healthy living for kids, teens, and Latin and African Americans. McDonalds Happy Meals, McDonalds for teens, Me Encanta, and 365Black. They have corporate governance, which shows in detail of their operational structure. There is a whole webpage that is dedicated to explain about what is their drive to stay successful, what the board of

McDonald’s is one of the biggest companies in the world with restaurants in 119 countries and it has accomplished this extraordinary global presence through its effective management practices. McDonald’s uses a combination of Fredrik Taylor’s scientific management, Max Weber’s hierarchical structure, and Henri Fayol’s administrative principles to run its restaurants. McDonald’s has become a mechanistic organization by making its restaurant environment predictable. McDonald’s has developed set management structure and a predetermined set of procedures for running its restaurants. As a result, McDonald’s has come to resemble a machine where employees are like components of the big McDonald’s machine.

The implication of the external “McJob” definition is to suggest that McDonald’s does not have any of the appropriate Human Resource recruitment and retention policies in place within their organisation, which as stated previously gives the impression that it is not a suitable career choice for many people, despite the fact that they might have the qualities and skills that the company requires. As outlined within Maslow’s “Hierarchy of needs” theory (Armstrong 2006), employees need to feel valued and respected and this is an integral part of what motivates them within the workplace. This value not only needs to be extended to them by the employer (Leat 2007), but also by the society within which they live.

McDonalds Corporation had developed to become the leading fast-food chain of restaurants since its inception to the extent that it serves more than 47 million customers across the globe on a daily basis. The corporation is the largest global food-service retailer since it has over 30,000 local restaurants that serve approximately 52 million people in over 100 countries every day. One of the critical factors attributed to the success of McDonald's global business is operations management, which focuses on the careful control of processes that are used in manufacturing and distribution of goods and/or services.