Case Study: Integrating Mcdonald’s Business, Human Resource, and Staffing Strategies

710 Words Jun 13th, 2012 3 Pages
CASE STUDY

Integrating McDonald’s Business, Human Resource, and Staffing Strategies

People are McDonald’s most important asset. The company’s success depends on the satisfaction of its customers, which begins with workers who have the attitudes and abilities required to work efficiently and provide good customer service. To execute its growth strategy, McDonald’s has identified people as one of its three global corporate strategies. McDonald’s claims that as an employer, it wants “to be the best employer in each community around the world”# It also makes a “people promise” to its employees that “we value you, your growth and your Contributions.”# Its five “people principles” reflected by its human resource strategy are: respect and
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McDonald’s has found that the best way of hiring quality crewmembers is to advertise inside the restaurant and attract local people and/or friends of existing employees. McDonald’s also recruits at local job centers and career fairs, using hiring material with a clear message targeted at its intended audience.

Questions:
1. How would you describe McDonald’s business strategy? What are the foundations of its competitive advantage (what are the sources of its success)?

McDonald’s business strategy is centered around both growth and operational excellence. The foundations of its competitive advantage are both its people and its processes. By carefully recruiting and selecting its people, McDonald’s ensures that customer service-oriented people are hired. McDonald’s then trains additional skills needed for good job performance. By identifying and tracking the people factors that affect business results, the company is able to evaluate and continually improve the alignment between its staffing and business strategies.
2. How has McDonald’s aligned its business, human resource, and staffing strategies?

Pursuing both growth and operational excellence strategies requires a continual influx of employees with good customer service skills, providing ongoing training and development, and retaining talent. McDonald’s has a clear understanding of the skills and behaviors it needs in its new hires, and has developed a staffing strategy that produces these
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