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Case Study : Intercontinental Hotels And Resorts

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Introduction
InterContinental Hotels and Resorts have over 180 hotels which are located in more than 60 countries in the world. The company operates for over 70 years and it is one of the major luxury hotel and resort brands.
IHG can offer you different type of hotels such as: iconic historic, hotels in the heart of a city, paradise luxury or hotels at landmark locations. Throughout the years the hotel chain developed in a way that can make the ideal brand for your holiday and selective tastes. https://www.ihg.com/intercontinental/content/gb/en/support/about-intercontinental

History and Growth
InterContinental Hotels Group origins back to 1777, when William Bass established the Bass Brewery in Burton-upon-Trent.
In 1945 the United …show more content…

(Wikipedia)

Expertise
The company says “Our diverse portfolio of differentiated brands is well known and loved by millions of consumers around the world. We have the right hotel brand for both our guests and owners, whatever their needs.” In my personal opinion from this statement I can see that for the company it is important to keep their image at a high standard at all the time, in order to please their guests. Therefore, they will repeat the business and increase the profits of the company.

Competitors
At the moment InterContinental Hotels Group is the world’s larges hotel company by room count with more than 4,400 properties in more than 100 countries. With its popularity and high standard, the group has its competitors in the business to concur for top positions. At the moment the main competitors of InterContinental Hotels are ACCOR, Marriot International and Wyndham Worldwide Corporation. http://financials.morningstar.com/competitors/industry-peer.action?t=IHG&region=usa&culture=en-US

Stakeholders “25 years ago, IHG was one of the founding members of the ITP, and throughout this period, have worked in partnership with our members to drive responsible business within the tourism industry. Though IHG’s leadership, notably in the areas of human rights, water and carbon management we are driving positive change together, and through their innovations they have

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