Case Study : J.h Whittaker And Sons ( Whittaker 's )

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Describe the Product J.H Whittaker and Sons (Whittaker’s) is a confectionery manufacturer that specialises in chocolate. They are based in Porirua in New Zealand. Whittaker’s is the second biggest chocolate brand in New Zealand and it is New Zealand 's number one most trusted brand winner for the fourth year in a row. Whittaker’s sells over fifteen different flavours of chocolate blocks. These include; Milk Chocolate, White Chocolate, Peanut Butter flavour, Dark Ghana, Hokey Pokey, Berry Biscuit, Ghana Peppermint, Dark Cacao, Dark Almond, Dark Block, Rum and Raisin, Coconut Block, Hazelnut, Fruit and Nut, Almond Gold, Peanut Block and Milk Caramel. They have also recently released six new flavours. They are; Waikato Grown Aromatic Oolong Tea, Kaitaia Fire Chili Pepper Spice, Single Origin Samoan Cacao, Hawke’s Bay Braeburn Apple with Vanilla, Marlborough Sea Salt and Caramel Brittle and also Nelson Pear and Manuka Honey. As well as selling Chocolate blocks, bars, slabs and chunks, Whittaker’s also sells ice cream, chocolate milk and K-Bars. The ice cream is sold in three different types of flavours. These are; Milk Chocolate, Ghana Peppermint and also Fruit and Nut. The K-Bars come in six different flavours which are; Lime, Orange, Pineapple, Lemon, Raspberry and finally Blackberry. Whittaker’s sells three different flavours of flavoured milk and in two different sizes. The three flavours are; Coffee Flavoured Milk, Vanilla Flavoured Milk and lastly Chocolate Flavoured

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