Case Study Jessop

1104 WordsJun 1, 20135 Pages
MERCADOTECNIA GLOBAL 1. Why might an organization wish to carry out a PEST analysis? What are the four key components of a PEST analysis? How does a PEST analysis help to provide a picture of the challenges facing Jessops? The company uses a PEST analysis to see which Political, Economic, Social and Technological factors are changing in the market. There are the four key components of a PEST analysis. Political factors Economic factors Social factors Technological factors PEST analysis helps to analyses Challenges to Jessops. These are; 1. Political factors: These include; Government environmental initiatives, e.g. Reducing waste to landfill, Increasing recycling. Legislation, e.g. Safe disposal of electronic goods (WEEE…show more content…
Younger customers are more likely to use digital technology and to prefer online methods of shopping. Jessops should use modern technologies such as i-phone apps so people can order and print directly. Customers can also request images taken from Facebook. They can also produce photo books as well as single prints Older generations prefer traditional prints in-store so Jessops continues to produce standard prints. Today’s customers want products and services on demand so Jessops should offer quick services. Jessops staff should be trained to be experts because good customer service helps to make customers loyal and helps the company to compete. It should bringing new technology and a better customer experience into stores. Customers can print images in a variety of sizes, shapes and formats, such as books and on various surfaces and gifts. Customers can also order their digital prints online and collect them from their local store. 4. Which of the technological changes that Jessops has faced do you think would have had most impact on the organization’s margins? What technology-based solutions can Jessops develop to respond to these changes? Impacts: New digital cameras and digital media enable ordinary people to take high-quality photographs. These images can be quickly edited and altered. The digital camera market has expanded rapidly as a result. It is also quickly changing. For example, as more mobile phones come fitted with good quality built-in
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