Case Study: Joe Salatino, President of Great Northern American

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Case Study: Joe Salatino, President of Great Northern American People's perceptions and attributions influence how they behave in their organization. Perception describes the way people filter, organize and interpret sensory information. Attribution explains how people act and determines how people react to the actions of others as well. Accurate perception allows employees to interpret what they see and hear in the workplace in order to facilitate effective decisions, complete tasks and act in an ethical manner. On the other hand, faulty perceptions may lead to erroneous assumptions that may lead people into making errors in judgment and cause problems within the organization. According to Harvey and Martinko (1995) research indicates the formation of casual attributions is vital for adapting to changing environments and overcoming daily challenges. When desirable outcomes are experienced attributions facilitate an understanding the cause of those events so one can experience them again. When unpleasant outcomes are realized attributions help to identify and avoid the behaviors and other factors that caused them to occur. In order for Great Northern America to be a flourishing business, and by extension its employees to be successful, it is imperative that Joe Salatino's sales force create a positive perception of themselves as well as the company. As president of the organization Joe is responsible for setting an example for his workers and helping employees

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