Case Study : Kita 's All At One Dry Cleaners And Laundry Services

1642 Words Dec 4th, 2016 7 Pages
utive Summary:

Kita’s all in one dry cleaners and laundry services is a local laundry and dry cleaner company as the name suggest.
Using key concepts derived from Phillip Kotler, marketing management a marketing plan was developed.
The plan incorporates a careful background and situational analysis of the company which confirmed the absence of and need of a formal marketing plan. This was supported by a SWOT analysis being conducted and assessments of their market, service and sales strategy. The key objectives, and expected outcomes were developed with suggested timelines set aimed at producing optimum results.

Company Background:
Kita’s all in one dry cleaners and laundry services is entering its first year in business. From extensive research, marketing will be critical in the success of the business. Kita’s all in one dry cleaners and laundry services facilities is a well-kept clean luxurious environment for our customers, to do their own laundry or of those in which optional services. Kita’s all in one captivate our customers with free Wi-Fi while they do their laundry or waiting for their items, along with snacks and drinks vending machine and a deli shop.
Mission Statement: Kita’s all in one Dry cleaners and Laundry Services is to provide the best service to satisfy customers’ needs and remain loyal and trustworthy to our valid customers.

Vision Statement:…

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