Case Study : Las Vegas Sands Corp

1243 WordsSep 9, 20155 Pages
The strategy would be to expand into the already lucrative Macau casino market with one of the most successful casino/resort in the Las Vegas area, the Bellagio. MGM already has a foothold hold in Macau Market, which is provided due to a partnership with Pansy Ho and the successful MGM Macau. The main competition in this area is: Las Vegas Sands Corp. (LVSC), which have 7 properties in the Macau area, Galaxy Entertainment Group (GEG), which have 3 properties and Wynn Resorts Ltd. (WYNN), which have two. Competitive Environment Competition comes in the form of three Corporations: Wynn Resorts (WYNN), Galaxy Entertainment Group (GEG) and Las Vegas Sands Corp. (LVSC). All three have laid claim to success in the Macau casino market, with annual gambling revenues of more than $13B, it is the largest casino gambling jurisdiction in the world (gaming.unlv.edu, 2015). Wynn Resorts (WYNN) is a corporation that is publicly traded based out Paradise, Nevada. Steve Wynn founded the company in 2002. WYNN has four casino properties in the world; two based in Las Vegas and two in Macau. The Las Vegas properties are the Wynn Las Vegas Resort and Country Club and the Wynn Encore. Their Macau properties are the Wynn Macau Resort and the Encore at Wynn Macau. Wynn is traded on the NASDAQ exchange and as of 9/9/15; the stock was listed at $74.88 (phx.corporate-ir.net, 2015). The Wynn Las Vegas generated $528M in earnings before income, taxes, depreciation, and amortization (EBITDA)
Open Document