Case Study Layar - Mobile Augmented Reality

As we step into a new decade, we are experiencing tremendous changes in the technological environment with constantly emerging advancements. Innovations are appearing everyday in a turbulent market flooded with big players and more new entrants everyday. Mobile phones have become an essential part of a person’s image and social identity.

Volkmann, C. K., Tokarski, K. O., & Grünhagen, M. (2010). Entrepreneurship in a European Perspective: Concepts for the Creation and Growth of New Ventures. Springer Science & Business Media.

In today’s internet driven economy, technology innovation is a crucial ingredient that a firm must have to survive. The rapid speed of futuristic user experience creation is greatly welcomed by consumers. In essence, since rule breaking and reengineering are the mantras of inventors, we are already in the future and are establishing an unorthodox way of living. Nevertheless, the transatlantic and international regulators have been trying to keep up with such whirlwind pace of creation which they usually observe first then take actions.

Every start-up needs financial support to achieve high aims. Global economy conditions have come up with some reality base difficulties for new start-ups but these difficulties cannot delay the establishment of entrepreneurial companies. On the other hand, challenges of globalisation are bothering mature companies to produce more innovative, environment friendly, qualitative and economic products or services. Automatically, it is a threat for new start-ups to be more sufficient and efficient for survival and then to be a mature company to gain marketplace. The notion of entrepreneurship varies according to the situation of the target market. New start-ups need delegation, resources and expertise to grow it and to follow different stages of business growth (Baron, 2012).

Of the many disruptive innovations that are impacting computing, social networking and how people and companies communicate, smartphones are among the most significant. Their impact on the traditional PC market continues unabated with research firms including the wlel-respected Gartner Group claiming that there are more smartphones sold in 2011 than traditional laptop PCs, a point Apple Inc., likes to mention in their annual report as their iPad is leading this assault on traditional computing (Apple Investor Relations, 2012). Smartphones are also re-ordering existing enterprise software areas long held under the control of such large and conservatively run companies including IBM, Oracle, SAP and others (Franke, Schreier, 2010). Due to the strength of the disruptive nature of this technology, market research and advisory firm Gartner states that approximately 469 M units were sold in the last year with this year's forecast being 1.1B total worldwide (Apple Investor Relations, 2012). As smartphones are used the majority of the time for keeping consumers and companies both linked to social networks, regardless if they are public or private

3. Dooley, C; Egan, S; Gallagher, L; Higgins, M; Ivory, F. “Meteor, How An Irish Start Up Changed The Face of the Mobile Market”. Introduction to organization and management 1, (2012). 166-173

Over the past few decades, there have been several kinds of disruptive innovations that have changed markets globally, thus affecting our daily lives. For example the gratification of having cell phones to make phone calls at any given place to the time when we need only our cell phone as the single gadget replacing our camera, Walkman, recorder, alarm clock, torch, computer, telephone, TV and much more. These transformations have transitioned into our everyday lives (SEIER CAPITAL, 2017).

Becoming a multinational technological company is difficult and requires large starting capital. The web browsing and social media battlefield is an incredibly challenging space of business to enter and that is evident simply by looking at the number of large established conglomerate competitors in the market. Almost all of the major online sites, services and tech companies are all profiting from the same need. The need for advertising space. With billions of people on the web globally, the internet as an advertising medium is by far the best way to reach a particular target market and has new ways to track data and spending habits revolutionizing the way advertisements are dispersed throughout the general public. The niche of google and yahoo in the past may have been the search engine but now their biggest contenders are not only other web browsers but any ad revenue generating site. To the untrained eye, Google

Nascent Businesses that hold potential to drive long-term growth such as social, mobile, analytics and cloud (SMAC) and new geographic markets

The latter half of the past decade has seen new mobile development platforms emerge and become a daily part of the average citizen 's life. When Apple Inc. introduced the iPhone (one of the first to use a multi-touch interface), the mobile industry experienced a powerful spark. With the creation of the smartphone came the first, true application, or "app", ecosystem. The wide variety of mobile apps available provide quick and easy access to services such as news and entertainment to health and fitness. This event quickly restructured the value of certain mobile services and shifted attention to the seemingly lucrative new economy of app development. Abandoned were the traditional pillars of the mobile economy (SMS, telco services, mobile handsets?). These were nearly entirely replaced by the focus towards the mobile app economy. Impressively, this new economy has the largest group of developers (mostly entrepreneurs) to ever enter a technology industry. Despite the rapid growth and the wide variety of economic and consumer-related experiments being tested to expand the industry, it is still in an early stage. With the ever-increasing number of downloaded apps, entrepreneurs blindly jump on the "App Store" bandwagon (or more than 30 other new app stores that have launched). Currently, that may not be the wisest decision. The App Store hysteria is beginning to turn into a tech bubble in which most developers will not ever be able to recover their costs. Experts are

In today’s world, competition makes businesses to have an edge over other players in its field as well as protect itself from competitive practices of players outside its core business domain. To maintain that edge, organisations have to constantly lookout for different strategies that will position them well in the market they are operating and give them a strong advantage over their competitors. It is also a well-known fact that internet has revolutionised the way businesses operate. The greatest inventions affecting the business landscape today being the smart phones which have an “app store” for downloadable “apps” and the social media

Over the last decade we have seen the emergence of a new breed of organisations that are disrupting every market, regardless of the industry or geographical location. They are driven by technology and globalisation. The world has witnessed ‘the rise of new tech companies’ such as Uber, Airbnb and Facebook that provide software, which act as an interface between customers and businesses. Most of these organisations do not own any assets or resources, but are relying on contractors around the world to perform their services, which has significantly reduced the costs of running a business. These companies have experienced exponential growth and have expanded into different regions around the globe. Ever-changing global markets and digital disruption have forced companies to innovate rapidly, adapt their product and services, and stay connected to local customers.

The internet and telecommunication technologies, mobile, in particular, has shifted and redefined the way we now communicate, socialize and shop. The nature of engagement and the type of goods (and services) consumers buy has now changed dramatically. As a further insight, the average internet household now has 2.4 Televisions, 2 Personal Computers and 6.3 technology devices - something unprecedented and unheard of before this!

Like the multicultural, international outlook of Zain, my training and experience has likewise been internationally-focused and honed to create connections between individuals of various backgrounds and nations. My grades and the quality of my final university project are testimony to my hard work and to my commitment to innovation. What is not evident in my academic record, but is one of my strongest attributes, is the fact that I am always the person in the room who comes up with the idea that makes people turn and ask: "how did you think of that?" This willingness to challenge the dominant paradigm and to take consumers by surprise is what is demanded to stay relevant in the world of mobile technology.

With those climbing importance for cell telephones for customers' lives, organizations would constantly searching for as handy Similarly as at any point methodologies to utilize this example. An broad level from claiming purchasers assume out their hunts for versatile apparatuses. Thusly, organizations bring started executing or neglecting assets under making their sites responsive.