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Case Study : Locating New Pam And Susan 's Stores

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Multiple Regression Project Case Study: Locating New Pam and Susan’s Stores Kim Ramirez Northeaster University MGSC 6200 Information Analysis Professor Grigorios Livanis Instructor Demetra Paparounas April 17, 2016 Introduction: Pam and Susan’s is a chain of discount department stores. There are currently 250 stores, mostly located throughout the South. As the company has grown and wants to expand, Pam and Susan’s is in the search of the most profitable location for the new stores. Store locations decisions are based upon estimates of sales potential. The company is currently considering two sites A and B for the next store opening. Using the information gathered on demographics and economic trading zones, size, composition and sales of the 250 existing stores we will built a regression model to provide the best estimate of sales from the two sites and recommend the most profitable one for the next store opening. Data: The data set given is the information collected from the existing 250 stores consists in 33 variables, some of them qualitative and some of them quantitative. The information is collected on percent of population that is black and percent of population that is Spanish speaking. The family income is divided by seven classes and the percent of the families in each of the classes, median yearly family income, median home value, median rent per month, percentage of the population with no cars, percentage of

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