Case Study: Lowedges Web Development

Home Depot’s site makes use of darker colors and wood grain backgrounds to promote a rugged appearance, whereas Lowes primarily uses white backgrounds with bright or pastel colors (“Home Depot vs. Lowe’s”, 2012). Design and usage of social media seem to mirror their marketing approaches with Lowe’s Facebook page incorporating a Pintrest board and designer challenge, whereas Home Depot has flooded YouTube with 2,500 videos regarding products and DIY projects (Sternberg,

Lowe’s Companies, Inc. is the fourteenth largest retailer in America, and overall the world’s second largest home improvement retailer. They are the 108th ranked corporation on the Fortune 500 top corporations list. With an impressive in store stock of 40,000 home improvement items on hand, ranging from lumber to Home décor items, plus an additional 400,000 home improvement items available through a special order program. Lowe’s provides a onetime stop for all home improvement needs, for both the Do-It-Yourselfer, and the ever-expanding market of the Commercial Business Customer.

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Lowe’s Companies, Inc., is a $26.5 billion company that employs 122,000 people. It is the world’s second largest home improvement retailer and the 14th largest retailer in the United States as well as the 30th worldwide. Lowe’s owns 854 stores in 44 states and serves eight million do-it-yourself and commercial customers weekly. Headquartered in Wilkesboro, N.C., Lowe’s has been in business for 57 years and publicly held for 41 with stock listed on the New York Stock Exchange under the symbol LOW. The company offers products and services in home improvement, home décor, home maintenance, home repair and remodeling and lawn and garden.

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Lowe’s Companies Incorporated was incorporated in 1952, as of January 2014 Lowe’s has assisted in the operation of 1,832 home improvement and hardware stores in the United States, Canada and Mexico (Thomson Reuters, 2014, p.1). Lowe’s offers a variety of merchandise and products for maintenance, repair, remodeling and decorating. There are also a variety of products being offered by the company such as appliances, outside and inside garden, home décor, flooring, lumber, fashion and bath, millwork, paint and seasonal (p.1).

Lowe’s was first founded in the small town of North Wilkesboro, North Carolina by H. Carl Buchan. At the time, Buchan was a co-owner of the North Wilkesboro Hardware Company, but he always dreamed of creating his own chain of hardware stores. This is what led him to purchase the small town hardware store Lowe’s from his brother-in-law and partner, James Lowe. Since World War II just ended, Buchan used the building boom to his advantage as he focused on selling only hardware, appliances and unique building materials. Buchan believed in dealing directly with manufacturers so he could establish relationships to get the merchandise he needed at a lower price. This enabled Lowe’s to develop a reputation for low prices. As years went by, Lowe’s sales

Lowes is currently involved in all sorts of different initiatives in order to boost sales during this current economic down turn. The first thing the company focuses on is the mindset of the average consumer. Lowes has discovered through lots of research the people basically want five things: balance, control, value, simplicity, and to shop for everything in one trip. In order to accomplish these five things, Lowes has focused on improving its skills in the following three areas: merchandising strategy, merchandise selection, marketing and advertising, and offering higher value at lower prices in order

Lowe’s is a chain of home improvement and appliance retailers, with over 1,800 stores in North America. They employ over 265,000 people and serve 16 million customers a week, both professional and retail.

Home depot the perennial home improvement giant occupies three top 5 categories in the retail business. Home depot is the number 1 home improvement retailer and the 4th largest retailer in the U.S. they also are considered the 5th largest retailer in the world (Home Depot, 2015). To view the magnitude of Home Depot’s presence they are considered the “The Company is already the largest home improvement retailer in Mexico, in addition to the U.S. The Home Depot entered Canada in 1994 and Mexico in 2001 through a combination of acquisitions and organic growth” (Home Depot, 2015). Their approach to marketing is through market dominance where competitive pricing is their motto.

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Derynck, R., & Hutchinson, T. (1998, November 01).Integrating real-time systems with corporate information systems. Retrieved from http://www.hpl.hp.com/hpjournal/98nov/nov98a4.pdf

This paper will concentrate on two web sites. The fundamental difference between the two is how much one advertises, and how the other sets the viewer in the right direction. The better of the web sites, in my opinion, is the one