Case Study : ' Macy 's '

2701 WordsMay 14, 201511 Pages
NEW JERSEY CITY UNIVERSITY School of Business, Marketing Department MKTG. 231 Principles of Marketing Semoon Farag, Course section #2527 Case Study – Macy’s Monday, May 4, 2015 CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this work and that any assistance I have received in its preparation is fully acknowledged and disclosed. I have also cited any source from which I used data, ideas or words, directly quoted or paraphrased. This work was prepared by me specifically for this course. I. Introduction No one would have imagined that the small, fancy dry goods store that opened on the corner of 14th Street and 6th Avenue in New York City in 1858 would grow to be one of the remarkable and huge retailers in the world. Macy’s, Inc. (M), the largest department store chain, operates more than 850 department stores in 45 states, the District of Columbia, Guam and Puerto Rico under the names of Macy’s and Bloomingdale’s. Macy’s stores sell different kinds of products such as apparel, accessories, jewelry, cosmetics, and home furnishings and other related items. Macy’s also offers online shipping services to the clients in large numbers of countries. The company currently operates in four business segments including Macy’s, macy.com, Bloomingdale’s and Bloomingdales.com. Below are some of the highlights of Macy’s history. • 1858: New York retailer Rowland Hussey Macy opens his first store on the corner of 14th Street and 6th Avenue. From

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