Case Study, Mall of Americas Essays

To keep a local suburban regional shopping mall from reaching its decline, there are a few things that must be done to keep your mall relevant in today’s society. One must spend time and money during the maturity phase to keep with today’s trends. Getting more or newer department or anchor stores may help to draw in business. Then fill the other empty spaces with specialty stores, offering products that consumers can’t get anywhere else. Another option for managers is to find a niche in the community that will draw consumers in.

In “Enclosed. Encyclopedic. Endured: The Mall of America,” David Guterson’s description concerning the Mall of America researches into numerous surfaces that are entrenched throughout the mall both physically and psychologically. David Guterson claims that the Mall is a psychological impact on the applicants inside. He makes this claim through his portrayals of the shopping mall’s: exterior and interior environment, the people he interviews, and the malls many titles.

During this second observation at Coastal Grand Mall in Myrtle Beach, South Carolina, I learned many things. I went to this location on a Saturday night, where it was full of young people. The weather outside was warm, but rainy, so I believe this caused even more people to look for indoor fun, so the mall was packed on this Saturday night.

Through his piece “Enclosed. Encyclopedic. Endured: the Mall of America.” David Guterson shares his experience of the Mall of America as it opened and its effects of the American culture. From sharing statistics about the amount of jobs available, the number of parking spots, or how much cash is dispersed each week from just the ATMs; Guterson allows readers to feel the massive scale of the mall. He shares stories of the people he met and his own views on the mall, and what it says about America and its people’s values. Guterson makes it clear that Americans have become too absorbed with the thoughts of materialistic belongings; and a mall, such as the Mall of America, only makes those thoughts that much worse and destroys the people’s

After reading, “Enclosed. Encyclopedic. Endured: The Mall Of America.” I’ve came to the conclusion that at one point in everyone's lives, we’ve all looked at malls as if they were something magnificent. The way malls have been portrayed over the years, they are practically the next best thing to an amusement park.

PROVIDE custom services such as in-store workshops and personalized promotions so that customers are retained to generate repeat purchases and make referrals.

According, the United State Census Bureau, the U.S. population is increasing, every eight seconds a child is born. With the population increasing sort of rapidly the construction of new neighborhoods it is going to be necessary to house these prospering families. Also, the establishment of stores are going to be needed. Therefore, neighborhood stores are going to become available and malls too, but they both are going to vary in certain aspects. Neighborhood stores are stores that provides accommodations to the locals. Malls, on the other hand, are large buildings made of multiple competitive retails stores. Nevertheless, neighborhood stores and malls seem very similar, but when looking at their square footages, remoteness from home, and marketability, they are quite different.

To Begin, let me give you a visual of the mall. The Southlands mall is a large outdoor mall that’s filled with shops, diners and entertainment. I thought I would sit near Town Square which is in the center of the mall. I could see majority of the store from here. There were a lot of mothers out watching their children play in the water fountain and at the park.

In Anne Norton’s, "The Signs of Shopping", Anne Norton, a Political Science Professor at the University of Pennsylvania determines the ways in which malls, catalogs, and home shopping networks create our sense of “identity”. In the first part of her essay, “Shopping at the mall”, Anne analyzes the ways in which malls and catalogs “tell you who you are by selling you what they want.” Anne first states what she believes the mall was created to be; she believes it was created to be an impulsive gathering place and place of centralized public activity. Anne then goes on to state how she believes the mall has come to exploit the lifestyles and identities of people, especially those of young women. Anne makes the claim that the mall appears to be

In this essay I will talk about the most enjoyable place I have ever visited. This place is known as the Mall of America. My family also travels a lot, so there were quite a few places for me to choose from. I have been to a lot of places like Mount. Rushmore, Crazy Horse, and about 14 of the 50 states. One place I wish I could have gone to was Disneyland since it appears like an incredible place, but I wasn't born when my family journeyed there.

Many people shop at malls and by having small businesses in the mall the people will buy stuff in the stores.

| Arpit Minhas, Tim Gaugler, Christopher ScwartzRetailing –Marketing 327 Fall 2015 – Dr. Denise T. Ogden

Parkson’s mission focus on same-store sales growth and target to opening 50 new malls by 2022 in financial perspectives. The same-store sales is a revenue used to determine what amount of sales growth is attributable to new store openings, based on sales made by stores that have been open more than one year. Thus, it can evaluate its financial perspectives performance by:

Rue 21 is one of the many retailers that are geared towards teens, however what set them apart from the rest is their affordability. This company strives to keep all of its merchandise under 35 dollars. Rue 21 has locations in various strip malls with 52 percent, regional mall 31 percent and outlet centers 17 there are pros and cons that affect the company for each of them (Berman, 2009). Having this store in a strip center can be a really great thing for consumers put not such a positive thing for the company as a whole. The positive to a strip mall is that it is easily accessible for customers to find and shop at the location. Strip malls have less congestion when it comes to parking, which makes for a more pleasurable for shoppers like

When establishing whether consumers are aware or unaware of their intention to spend money this is dependent on the consumer. Many enter the mall with a budget and could be under financial strain which saving is made easier, however, noting both mall’s desired target markets, the majority of consumers are seldom devoid of cash. If one is financially stable, with money and commodities available at will, it's easy to purchase and probably an effort to disregard the stimuli within the mall. Due to its scale, The V&A Waterfront employs a lot more tactics to get consumers to spend money. Everything within the mall is over glamorized and overly attractive and encourages consumers to purchase additional products, which they probably didn’t consider