Case Study : Marketing Management Assignment Essay

There were certain competitive threats due to opening up the Indian economy. One brand, instead of many, will create a strong equity that will benefit all Tata companies to fight competitors entering Indian market.

One of the primary change in strategies would require pruning Omega’s product lines to make it more coherent and to eliminate any potential intra-firm competition. Typically, the lower end models need to be pruned so that it could be positioned as a more effective Luxurious Brand to compete directly against other Luxury Brand watches. The prevention of any overlapping with sub-brands will ensure that there is no potential risk to the dilution of brand image as well as reduce the risk of cannibalization of the current product lines. This will also help in uplifting the overall brand image of the Omega brand by withdrawing a number of Omega’s low-priced models thereby boosting the band profitability which will ensure that there is enough opportunity for the improvement on brand margins - a key factor in reducing the price differences with Rolex. Another underlying argument is that this process will enable the exclusivity

This accessory adds a small detail to a finished look. Have several watch options to fit an occasion; watches have various styles bands from leather, nylon or plastic.

You can learn a lot more about the products from the resources available on the website. The Our Roots section under the About category will provide you information about the different materials used in making of the watches. You can find the origins of your wooden watch and even get involved in planting trees. Furthermore, you can find the right watch based on the price, the colour or the material on the site. It’s also possible to find a smaller size watch if your hand is a delicate one.

unnamed. This new watch would corne in a variety of colored plastic cases and bracelets with an

In 1960s the Japanese began to carve out their piece of the U.S. market. On top of this, the mass-merchandising revolution of the 1950s threw the traditional watch distribution system, sales through jewelers and fine department stores, into chaos. To survive in a market dominated by price competition, one after another U.S. watch company gave up on domestic watch manufacturing until, by 1970 there were only two survivors Bulova and Timex.

Tiffany & Co. is one of the oldest luxury jewelry brands, which was established in the U.S. by Charles Lewis Tiffany. The company when started was a stationery shop at New York’s Broadway Street, however because of the dedication and risk taking ability of its founder it today become a leading luxury jewelry and high-end specialty goods retailer. Tiffany’s offers a wide range of products to its customers including jewelry, watches, home pieces, stationery, crystal and chinaware, fragrances and silver ware. This report focuses on launching this luxury jewelry brand in New Delhi, India. The relation between Tiffany’s and India wouldn’t be new, it would rather be connecting old ties and making a strong foundation for its future in the country. In the initial years of launching the Brand the founder ventured into India in search of rare and ancient Indian Bronze. So now the company can come back in order to rejuvenate its old relationship with India. Apart from heritage reasons, it would also be highly profitable for them to venture out to India as they have been facing losses in their home country. Also, the brand value of Tiffany’s product would be very high, it would become a status symbol to own a Tiffany’s Product in India, which is not only good for the goodwill of the company but also its profit.

ETA faced many strategic threats and opportunities, Appendix 6, when they conceived the Swatch business unit. However, Thomke asked the basic entry decisions questions and came to the conclusion that competing in the low cost watch category was the most attractive opportunity. Thomke moved forward with a vertical scope corporate strategy through a new market and new product diversification strategy. ETA engineers created a low cost quality watch by using economies of scope. The use of joint R&D and quartz technology combined ETA’s tangible and intangible resources to create operational relatedness. Thomke utilized strategic relatedness by using common management capabilities through manufacturing efficiencies and financial access. These resources allowed ETA to compete in the high and low market watch categories and attain a competitive advantage in the low price watch niche. Thomke brought in New York advertising agent Franz Sprecher who coined the name Swatch. Swatch’s entry modes were exporting, wholly owned subsidiaries and the joint venture model by using shops in shops in classy department stores, jewelry stores, sports stores, and fashion boutiques.

After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashionwear and accessories within the country.

In India, the domestic jewelry market is worth US$ 16.1 billion and is expected at grow at an annual growth rate of 16%[1]. Out of the overall market share, organized jewelry market is approximately 2-3%. Tanishq, a division of Titan Industries Ltd. is a leading manufacturer and retailer of branded jewelry. Known for its superior craftsmanship, exclusive designs and a guaranteed product quality, it offers a gamut of gold as well as gem and diamond jewelry. The manufacturing is undertaken in a well-equipped, state-of-the-art manufacturing plant. It is sold through an exclusive retail chain that is managed by the company itself as well as through franchisees. Tanishq has 166 exclusive boutiques in 90 cities across India[2]. In such large format

The characteristics of Piaget Altiplano are the thinness, generously - sized dials, automatic and infinitely small. The benefits of Piaget Altiplano are its value and satisfying the female consumer esteem needs. According to Maslow’s hierarchy of needs, esteem is defined as the individual’s need to be recognized and respected by others such as by owning a prestigious watch like a Piaget Altiplano. This may contribute to satisfying the female’s esteem needs (Elliot, Rundle-Thiele, and Waller 2012, 129). There are extra services that the consumers get from purchasing Piaget Altiplano such as customer service, warranty, guarantee, care and maintenance. Piaget Altiplano

This case begins with highlighting the success that had now gripped the Swatch Company lead by Nicolas G. Hayek. Due to strong numbers from 2010 the company set the goal to make 10 billion. This was only made possible by their multiple different brands across multiple different segments, innovative technology, and coming out of a brief period of difficulty with their most profitable flagship watch, Omega. The company now sets its sight on a new goal, surpassing the long established brand, Rolex. In order to try and tackle this giant, the company and CEO debate how to best attract potential customers through advertising, overall message, and through possible overseas ventures in the United States.

History and Background: Lots of watches are available having a good history behind. The inspiration of Gant 's watches comes from owner Bernard Gant in America. After doing a good invention of these watches still he did not get the scope in his own country. Later in 1914 he changed the model and decided to launch them in New York. The design of these watches was of American style. These watches were named on Gant Bernard. In his early age, he started a business of shirts in New Haven. Then he started manufacturing sportswear casual. Again he was not satisfied with the way he was going. He started making watches and applied the latest fashion of clothes in these watches as well. Technology: These watches are beautifully designed and really made according to the latest style and fashion. The spectacle looks to make these watches different from others. If you are looking for any of the classical or stylish watches you can have them. You can use them for gift purpose as well. Later his company did lots of changes in the watches, and they started creating the Gant men 's watches and Gant ladies watches. The best part of the company is they regularly make a change in their previous models and update them according to the latest style. Latest models: As a company walks with the latest designs they make certain changes in every segment, whether its Gant ladies watches or Gant men 's watches. The big variety of designs gives you an option to select one of your choices. The

Sonata, India 's largest selling watch brand, offers stylish looks at affordable prices. The thoughtfully crafted designs encompass the aspirations of young India. The boldness and uniqueness of each design reflects the confidence of the wearer.

- Customization --- to personalize the watch to fit customers taste and make it more unique