Case Study : Marketing Mix And Marketing Plan

Flight Centre is Found by Graham Turner in 1981, its first store open in Sydney, increases day by day, Now they 2500 worldwide stores which operate Australia, USA, India, China, New Zealand, Hong Kong, South Africa etc. They are first ever decline in the profit year 2005. More where stores available in all prime location near to all amenities and public can reach their easily.

In this assignment I will be looking at how product and services are marketed and look at how a marketing mix is developed using the four P 's: Product, Price, Place, and Promotion.

In my opinion, the first P i.e. ‘Product’ is the most important component of the marketing mix. It is an instrument using which value is delivered to the customer. It is a ‘bundle of benefits’ that can be offered to and appreciated by a particular set of consumers. Products or services lie at the heart of a marketing strategy; they serve as means of differentiation for the company or a brand representative of a firm. If a customer purchases a product and it does not meet her expectations, then she

Product- A product is anything that can be offered to a market to satisfy a want or need, products include physical goods, services, experience, events, persons, places, properties organisations, information and ideas. It is therefore the combination of goods

The main key characteristic of this organization is dirt bike, high significant for “racing”. Their significance to the market is metal test,

Each of the four P’s interrelate with each other because each component is necessary to move forward. With any type of media or advertising related plan, there needs to be a product in mind. Once a product, whether it is a good or service is created, planners then can come up with the price, place, and promotion. By carefully looking at all four, companies can come up with the best plan of action to launch a product that creates revenue due to a successful promotion. All four of the marketing P’s are important because they set up a foundation for other analytical tools such as a SWOT analysis or communication

3. The final part of the assessment involves determining the final marketing mix in relation to the new marketing opportunity.

The customer’s needs, priorities and preferences influence the marketing mix compentants such that price should not be more or less than the recommended retail price. Channels of distribution include stores such as word of mouth, Advertisement and also pamphlets and internet as well.

1. Explain marketing theory in relation to the 4 P’s. Explain the factors that would affect how Britvic might decide on their choice of each of these items.

Yellow Freight Inc. is a trucking company that moves a wide variety of products for companies all over the world. “Any need met, Anytime guaranteed, Anywhere your business goes” is the motto that Yellow Freight stands behind.

In the marketing world, there is plenty of theory and "how to" books to follow. However, the "seven P 's of marketing" are the key principles that guide our work. These seven aspects - product, price, place, promotion,

What does the phrase marketing mix mean? What is the purpose of the marketing mix? The marketing mix is a process most organizations use to bring a product or service to market. The four Ps is a good way to define the marketing mix tool. The four Ps or four elements of the marketing mix are product, place, price, and promotion, which are used to satisfy consumers’ needs and the objectives of the organization. After a target market is selected, “…the firm must take steps to satisfy [the customers] needs” (Kerin, Hartley, & Rudelius, 2009 p. 13). The basic concept of the marketing mix is to focus on what customers want and to keep customers satisfied. Although the marketing mix is a unique way to market a product or service, satisfying the

According to the Economic Times, a marketing mix ‘refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.’ (http://economictimes.indiatimes.com/definition/marketing-mix).Define and critically evaluate the key areas of marketing mix that should be included as a part of successful marketing strategy: Use a case study to examine each area in detail.

When it comes to marketing strategies, most people spontaneously think about the 4P (Product, Price, Place, Promotion) ¡V maybe extended by three more Ps for marketing services (People, Processes, Physical Evidence).

The 4 P’s of marketing will be evaluated during this stage. The marketing plan and promotional mix allows the business to build a strategy for the delivering packaging, pricing, promotion, and communication vehicles to provide the best value to the consumer. A sound marketing plan is vital in winning in the market place.