Introduction In 2111, Prof. Sethi and colleagues disclosed that Mattel Inc. had played a part in, what many would consider, unacceptable business practices (p. 483). Although Mattel took actions to investigate the level to which practices were truly occurring, they had also promised to remediate all noted unacceptable practices. One of the unacceptable business practices that was uncovered was the mandating of certain employee groups required to live in company dormitories and were not permitted
that produce the greatest amount of good for all affected in a situation (Hamilton, 2012). Mattel Inc. is known as being the “world’s largest toy company” (Sethi et al., 2011). The article by S. Prakash Sethi and colleagues (2011) suggests that the multinational corporation has been faced with numerous complaints of unethical conduct towards employees. An important ethical issue that is raised in the case study is the treatment of employees. The unfair treatment of employees includes: “low wages, excessive
however the leaders at Mattel do. Mattel’s leaders know they have an ethical and social responsibility to their customers. Their goal is to produce toys that are not only safe but also made at ethically run production facilities. Leaders of companies that have an ethical corporate culture, have an easier time making ethical and socially responsible choices. The leaders are more focused on the effects their actions have on the stakeholders than on the financial gains. Case
Unit Four Mattel Case Study Analysis Tosha Collins Kaplan University School of Business and Management MT 460-04 Management Policy and Strategy Dr. K. Peterson 1/31/12 Unit Four Mattel Case Study Analysis In 1944, the Mattel brand was founded by Ruth and Elliot Handler and Harold “Matt” Matson. They launched Mattel out of a garage workshop in Southern California. The first Mattel products were actually picture frames, but Elliot soon started using the scrap from the picture frames to create
leaders at Mattel do. Mattel knows they have an ethical and social responsibility to their customers. Their goal is to produce toys that are not only safe but also made at ethically run production facilities. Case Study: Identification Ruth and Elliot Handler and Harold “Matt” Matson started their business venture as a picture frame company. Their first production shop was a garage in Southern California in the early 1940’s (www.mattel.com).
3 Choose a brand where its core product is primarily for kids e.g. The Wiggles, Thomas and Friends, Hello Kitty etc. Write a paper on how it has diffused throughout the product categories and how it has extended to other categories as well. Do a case study of its success (or failure) and how it has changed the landscape of product innovations. For example, Thomas and friends has clothes, stationery, household products, jewellery etc. *** She is a successful independent woman, who lives in a world
Based in California, Mattel, Inc. designed, manufactured, and marketed a broad variety of toy products. The company’s core product lines included Barbie fashion dolls, Hot Wheels die- cast vehicles, Fisher-Price preschool toys along with Disney toys and games like Scrabble (Johnson, 2010). Summer of 2007, Mattel, a global leader in toy manufacturing was faced with a tough challenge of restoring their consumer confidence following several recalls of their toys made in China. Mattel known for possessing
ETH 501 Case 3 Business Ethics Introduction In reviewing the case for module three on Mattel I couldn’t help but notice how similar a case study this was to another multinational corporation (MNC). That corporation is Nike. It seems that around the time I was entering my teenage years more and more corporations where being placed under this microscope. This was a direct correlation of globalization. Every industry leader has gone through this as a result of being a industry leader and
Mattel Case Study - Presentation Transcript 1. no. 1-0013 Mattel, Inc: Vendor Operations in Asia Only 3% of the world’s children are here in the U.S. Our biggest opportunities are in growth outside the U.S. – Jill Barad President & CEO Mattel, Inc. The sun was just breaking over Kowloon Harbor. From his corner office, Ron Montalto gazed across the water and watched the early morning light reflect off Hong Kong’s famous downtown skyline. Only 24 hours ago Ron had been riding around the Carolina
Introduction The purpose of this paper is to discuss how the virtues Loyalty, Integrity and Fairness applies to the Mattel, Inc. case study. This case study was analyzed in the article “Mattel, Inc.: Global manufacturing principles (GMP) - A life-cycle analysis of a company-based code of conduct in the toy industry” written by Sethi, Veral, Shapiro, & Emelianova, 2011). The Mattel corporation is a titan in the toy industry with significance influence regarding the industry standards of conduct.