Case Study: Maven Entertainment

The belief that new facilities bring in better recruits was tested by the research into the subject. Although new facilities did attract more initial interest from recruits (Schneider, 2012) the final decision about which school to attend came down to other different factors. In the study of “The impact of Athletic Faculties on the Recruitment of Student Athletes” college athletic prospects were asked why they choose the college they did. With factors such as playing time, location, tradition, education, facilities, teammates, and school color to name a few, the results were as follows. Non-Scholarship athletes that had no option to receive finical aid from the school they planned on attending, like the ones in division III, had top five factors of 1) playing time, 2) social life, 3) Education, 4) Location and 5) Financial Aid. Not until after the top ten did weight room and locker rooms came into effect. In another study it was shown that scholarship athletes in Division I were motivated by completion and achievement, while in division III the main motivator to play was the “experience” or the social

Entertainmentnow.com is an international Internet retail Website offering an array of books, music, videos, DVDs, toys, and small electronics. The company has historically marketed and sold to individual consumers, but has recently expanded their market to serve corporate and institutional customers as well. The company purchases products from vendors, holds the products in inventory, and then fulfills customer orders directly. This business model is similar to Amazon.com’s, making them one of the company’s main competitors.

A united university through sports is often a rarity. College football can be one of the most intense experience in college sports. The passion and energy is nearly impossible to encapsulate into a single feeling. Sports teams and their fans share a bond that cannot be recon with. The colleges with prestigious athletic backgrounds have a numerous alumni who carry pride into every game day. A lot of fans equal a lot of fun, but attending an school with diehard fans is best part of college sports. College football has gained the reputation for becoming the most celebrated sport. The best way to celebrate a college football game is tailgating. Tailgating and college football have become such a tradition that it is hard to see one happening

Each season college students and fans support their sports team in hopes of a National Championship Title. They purchase season tickets, team clothing, and expensive sports packages from television providers in order to watch their team from afar. This generates a lot of cash for universities and retailers.

Then came the concern that the universities built stadiums that were too big. Many feared that there would not be enough people to fill the seats on game day. A majority of the stadiums were built too large for the time period. The teams had to grow their fan basis by winning important games in order to get more people through the gates. Also, many stadiums were built to hold one big game and crowd a year. But, would this one game bring enough money in to pay off the millions of dollars that were spent to build the stadium? The large stadiums eventually paid off when the fan base became larger, but it took years for that to happen. Now, there are so many people that want to come to the games that there is simply not enough room for everyone.

receive any financial benefits for the things they do for the schools. The athletic programs bring

The month of March may be the largest stage for the National Collegiate Athletic Association. The basketball tournament known as “March Madness”, brings in publicity, as well as revenue for the schools. People may ask, “why is this college basketball tournament so popular?” The answer is, it is the student athletes that make it exciting to watch. The athletic director for student services at Kansas State University, Phil Hughes, calls the student athletes “The Entertainment Product” (Varsity Green 13). The nickname may sound rash or rude, however he is right. The student athletes attract the crowds, that lead to sold out arenas. Hughes’ office is in a $1 million facility in the academic learning center at KSU, right next to the $2 million football facility (Varsity Green 14). If it were not for the publicity and revenue from the big-stage events for KSU, there would not be any million dollar facilities for the students and coaches to enjoy.

If you never attended a Historical Black College and University (HBCU), football, you are missing an event full of pageantry, music, ambiance and competition.

The college football market is an inelastic market. It seems that no matter how high prices get for tickets or how high prices get to just wear their logo on their clothes, people will always pay the price. Although there are different ways to buy tickets or clothes, the market is still inelastic. Consumers want to be able to buy things for cheaper so they will look at different ways to purchase the tickets or merchandise. Even though they might not purchase these things through the program, the program is still the original supplier of these goods.

The tickets also go towards paying the administration and support staff from the NCAA, which in turn governs many of the college

Schools use football and other major sports such as basketball as a marketing tool. After a winning season or a big playoff win, school applications can skyrocket. For instance, after Doug Flutie’s miraculous hail mary touchdown pass in 1984, applications to Boston College raised 30% over the next two years. This has happened in similar instances with both Northwestern University and the University of Florida after a improbable Rose Bowl victory and a National Championship respectively. Of course, seasons like this are rare, but having successful programs has a similar effect.

competes in bring in massive revenue as well. The fact that the university is making

Southwestern University: F The recent success of Southwestern University’s football program is causing SWU’s president, Joel Wisner, more problems than he faced during the team’s losing era in the early 1990s. For one thing, increasing game-day attendance is squeezing the town of Stephenville, Texas and the campus. Complaints are arising over parking, seating, concession prices, and even a shortage of programs at some games. Dr. Wisner, once again, turns to his stadium manager, Hank Maddux. This time, he needs a guaranteed revenue stream to help fuel the stadium expansion. One source of income could easily be the high-profit game programs. Selling for $6 each, programs are a tricky business. Under substantial pressure from

This entails persuading the customers to purchase the tickets and experience the SAA experience. The marketing and sales will increase the purchases of The following activities can be

“Boston College’s greatest marketing campaign lasted about six seconds. It’s called the “Flutie Effect.” In a 1984 game against the University of Miami, BC quarterback Doug Flutie threw a last-second “Hail Mary” pass 48 yards that was miraculously caught for a game-winning touchdown—a climactic capper on one of the most exciting college football games ever.The play put BC on the map for college aspirants. In two years, applications had shot up 30 percent” (Silverthorne). Exposure is huge for schools that are not very well know, and football puts schools on the map. The year after Northwestern won the Big Ten Championship, applications went up twenty-one percent (Silverthorne). Universities still rely on the “Flutie Effect” to attract new students