Case Study : Mcdonald 's Company

About everyone at some age, at some point or another, and in some country has gotten a sample of American's symbol for fast food through the golden arches of McDonald's. This report will attempt to analyze the external and internal sectors that affect the company's success. The external analysis will provide opportunities and threats while the internal analysis will show indicators of strength and weakness. It will then follow up with critical issues, strategic alternatives, recommendations and implementation. The case studied is found in Appendix 2 of Mary Coulter's "Strategic Management in Action" book.

McDonald's has successfully met the demands of its customers by gradually adding to their menus. Breakfast meals, hamburgers, chicken, salads, salads and even desserts are provided by the restaurants which aids in the success of McDonald's. The organizational structure for McDonald's

McDonald’s has been in business since 1955. Through many years of great strategic and financial planning, it has become one of the most successful food chains in the world. In order to continue its great success, McDonald’s must continue to adapt to change. In this paper we will discuss the strategic and financial planning that would be necessary to keep McDonald’s on top of the food chain.

Founded in the year 1940 in San Bernardino, California, McDonald’s Corporation, the industry pioneers of fast food restaurant chains, grew to become the world’s largest chain of hamburger fast food restaurants, with a worldwide client base of more than 58 million daily customers. Through the introduction of their “Speedee Service System” in 1948, the principles of modern fast-food restaurants arose, and saw the establishment of the present McDonald’s corporation that dates back to April 15th, 1955 with the opening of a franchise restaurant by Ray Kroc, in Des Plaines, Illinois. It was Kroc, who then purchased equity in the company and led to the worldwide expansion of the corporation.

In today’s world, we are being surrounded by various organizations. However, each organization has its way of being managed. In fact, this is shown in the various roles managers play within their organization. We can examine this through two different managerial theories, notably the classical school of management and the behavioral school of management. Moreover, the article given in this assignment concerns the McDonald’s business. Keeping in mind the two managerial philosophies, I will thus examine, and explain how McDonald’s uses elements of the classical and behavioral approaches to management, as well as state my opinion on which approach I believe the company is better off with.

In 1954 Ray Kroc became the first franchisee appointed by Mac and Dick McDonald in San

As a company, McDonald’s was first introduced in Des Plaines, Illinois in 1955. This was the very first McDonald’s restaurant, which all started in San Bernardino, California in 1954 when Ray Kroc approached the McDonald brothers with a business proposition to start a new company. In 1965 McDonald’s went public and was later, in 1985 added to the Dow Jones Industrial Average. (www.mcdonalds.com) The company has gone through quite a few changes with its changing CEO’s over the years, but the company seems to be on track with CEO Jim Skinner, named in 2004. Skinner was named the new CEO just

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.

McDonalds have dominated the fast food world for years since their humble beginnings. Over the years they have proved the test of time and been the number one fast food restaurant in sales. Through dynamic market expansion, new products, and special promotional strategies they have been able to take over the world of fast food. McDonald’s is a completely global company that has been effective in catering to each need of a country they enter. In 1993 they opened a McCafe which is a coffee house inspired McDonalds in Australia and has grown to more than 300 units in 17 countries. They have brought the idea to America in hopes that I will change any negative image that consumers already have against them.

The issue that can be found in McDonald’s is that the sales keep dropping in 14 years. (Pinckard, C. C. ,2014, December 08).

This report focus on the strategic analysis of McDonald’s Corporation. The analysis emphasize on improving McDonald’s competiveness in the challenging fast food industry by using appropriate theoretical model. This report begins with the history of McDonald’s establishment; its goals; vision and mission; industry life cycle; and business strategy. Then, it goes on to analyze the main theoretical model of strategic analysis which include PESTLE analysis, Porter’s Five Forces analysis, SWOT analysis and core competencies of McDonald’s Corporation. Next, the report links the findings by synthesizing the theories with each other. This report finally concludes the findings and makes suggestions for improvement.

The following report is on the named organisation McDonalds. The McDonald’s family was founded by Raymond Albert Croc in 1940. The first ever store was built in 1955 which was situated Des Plaines, Illinois. The McDonald’s headquarters in also located in Illinois. McDonalds turned into the biggest restaurant business in the world. There are now over 30000 restaurants that serve 47 million customers in more than 121 countries. The marketing concept is the philosophy that companies must analyse the needs of their consumers and make choices to fulfil these needs, better than their competitors. Today, the majority of companies have embraced the marketing concept, however this has not always been the situation.

For the recommendation, McDonald’s have to aware of the crisis they met fifteen years ago will come after them again since they announced that they will have more investment for expansion in 2013. McDonald’s must well prepare and training their new employees well enough before the expansion in order to prevent the consumers’ satisfaction for new restaurant will lower than the other competitors in the same area, which

When it comes to innovation and entrepreneurship, McDonald’s has been a key innovator in the fast food industry. According to Hjalager (2010), for the whole catering sector and far beyond, McDonald’s has served as their inspiration for transforming the food organization (p.1). When McDonald’s first started their goals were to be fast, high quality food, at an affordable price (mcdonalds.com, 2016). McDonald’s has influenced other companies outside of the food industry as well. According to Hjalager (2010), McDonald’s methods of development focus on well-planned training and socialization, promotion from within, and enforcement of corporate values which has influenced companies like Disney (p.3). Along with that, Upadhyay (2015) mentions, being responsible towards the community, business, and the corporate world are the practicing values of McDonald’s that help to maintain their reputation (p.2). McDonald’s is a remarkable, innovative international company focusing on their values, company, and customers. Looking at the future for McDonald’s they should continue to follow their innovative path and build on the customer’s needs.

The company practically invented limited menu items, fresh foods, fast service networks and affordable prices, which are the pillars of success for the company. It is the largest and the most recognized global provider of food service. McDonald’s culture is one that permeates throughout the company with team work and structure. It operates through a system of global infrastructure and communication that have made McDonalds renowned for their employee’s dedication to the customer experience. This creates a shared value system that infuses