Case Study : Mcdonald 's Organization

McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and

McDonald a re-known restaurant chain originated in 1954 in California, USA. Its franchisees operate McDonald restaurant which offers variety of services including coffee, soft drink, beverages and other food. In accordance to conducted survey 31st Dec 2009, company operates or runs 32,489 restaurants in 118 countries.

McDonald's is the world's leading food service retailer with more than 30,000 restaurants in 119 countries serving 47 million customers each day. It is one of the worlds most well-known brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in every country they do business. McDonald’s marketing strategy is having friendly people serving the right product with affordable prices. McDonalds’s showcase their restaurants as clean, comfortable and welcoming, and create promotions that resonate with key consumer groups. They want to stay in tune with customer’s lifestyle.

McDonald’s is the leading global food service retailer with 1.8 million employees who serve 69 million people in 118 countries each day; from more than 34,000 local restaurants, 80% of which are franchised. ("Getting to know," 2013)

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

McDonald’s mission is, “To be our customers’ favorite place and way to eat” (McDonald’s Inc., 2012). Since 1955 McDonald’s have been building a multinational and multicultural international business that satisfies customer’s Worldwide (McDonald’s Inc., 2012). McDonald 's is the leading global food service retailer with more than 64 million people

Dick and Mac McDonald, they are the two who founded the first drive-in and self-service restaurant in California, US in 1940. As we all know McDonalds is one of the most popular and successful fast food restaurants in whole world. They are running their business almost in all countries and they are doing really good and hold a good position in the market. Approximately they are having 32,000 local restaurants all around the world and also they are serving near about 60 million people in 117 countries of the world. Their brand logo and brand name is very much popular among people all over the world. (mcdonalds)

The publicly traded company of choice is McDonald’s Corporation that falls in the food industry; it is an international leader in the fast food sector. The franchise is the world’s largest fast food entity a factor that serves it competitively in the market against other players in the same industry. The corporation serves nearly forty seven million customers worldwide on a daily basis with its primary focus being the sale of the hamburgers, soft drinks, chicken products, salads, French fries, milkshakes, cheeseburgers, desserts, wrap, breakfast items and fruits.

Construct a PESTEL analysis to show the competitive advantages that McDonalds has to stay and continue its operation in Hong Kong.

McDonalds has been the front-runner of the fast food industry ever since it was founded more than 50 years ago. This fast food mogul has provided millions of Americans and people around the globe with their services. However, since the Companies founding in a Chicago suburb to the globally recognized Corporation it is now various problems have begun to slow down the sales and growth of the Organization. As of 2014, McDonalds had 36,528 restaurants in 119 countries. The Companies main selling products include: the Big Mac, Quarter Pounder, Chicken McNuggets, and the McFlurry desserts. Many stores also offer breakfast menus which include; the Egg McMuffin and McGriddles. McDonald’s purchases food, packaging, and equipment

· The U.S. is the largest market in the McDonald's System in terms of number of restaurants, revenues and operating income

McDonald’s are one of the leading performers in the fast food industry they are highly regarded in the top Range of brands in the fast food industry.

McDonald's is a fast food restaurant which has over 36,000 stores across the world. As a leading fast food restaurant chain in the world, they serve 68 million customers each day. The company provides a wide range of fast foods, servings to nearly all types of people.

McDonald’s treats and interacts with its employees with four values: work-hard, humility, culture, and dedication. McDonald’s values employees who work-hard as reflected in executive members who point to owner-operators who started at McDonald’s and became business owners as a result of hard work. Furthermore, McDonald’s values humility because executive do not say where they went to school, like the Kellogg School of Management. Executives like Richard Floersch focus on the skills and potential employees bring and make their degrees a small part of their value as an employee. Culture is another value that McDonald’s holds in regards to understanding your environment because employees who do not fit into the McDonald’s culture leave quickly. As a result, new employees spend 30 to 90 days as crewmembers to learn the restaurant's stations

McDonald has been a well-known and valuable brand for over half a century. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People, Vision, and People Promise”. “Quality, Service, Cleanliness and Value” also became the company’s motto. The company’s first McDonald store was built “in 1940 by the original McDonald brothers, Dick and Mac. Later in 1954, Ray Kroc became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino, California” (Chandiramani, Ravi). Soon after, Mr. Kroc opened his first restaurant in Des Plaines, Illinois, and the McDonald’s corporation was created. The new franchise began to grow rapidly as a result of its