Case Study, Mia Phillipines

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MIA, PHILIPPINES Case Study Agenda  The Philippines  MIA Denmark  San Huagon  Problems  Discussion  Solution © 2012/13 FH Technikum Wien 2 The Philippines History  1500: Spanish colony  1900: American colony  1942: Occupied by the Japanese  1945: Liberated by American and Filipino forces  1946: Attained independency and founded a democracy © 2012/13 FH Technikum Wien 3 The Philippines The Country  7100 islands  299.735 km²  Capital: Manila  92.337.852 inhabitants  45,2% living below US$2 a day (2006) © 2012/13 FH Technikum Wien 4 The Philippines Fishing Industry (2003)     World production of fish is 146,27 million tons 3,36 million tons of fish produced in the…show more content…
television, radios and electric fans) © 2012/13 FH Technikum Wien 14 Reasons for MIA to go to San Hagon  Only a few buyers ever came over the dirt road to San Hagon to buy fish.  They could not transport the fish to the next village to cell it, because there was no refrigerated vehicle.  The only other alternative was to leave the village, migrate to larger cities and look for a job (only lowpaying, menial ones) © 2012/13 FH Technikum Wien 15 Reasons for MIA to go to San Hagon “Give a man a fish; you have fed him for a day. Teach a man to fish; and you have fed him for a lifetime,” …had become a reality when MIA had chosen to help the village of San Hagon. © 2012/13 FH Technikum Wien 16 Project Start-Up Project Identification  Reverting back to traditional fishing – Decrease amount of fish  Building and equipment  New diesel generator  Impacts: Economic, Social and Environmental © 2012/13 FH Technikum Wien 17 Project Start-Up Value Chain © 2012/13 FH Technikum Wien 18 Project Start-Up  Small refrigerated truck  Free shelf space  HUI malls agree to promote the fish products © 2012/13 FH Technikum Wien 19 Project Start-Up © 2012/13 FH Technikum Wien 20 Project Start-Up  San Hagon Fishing Cooperative (SHFC)  Financial conflicts with chairman Buenaventura  Petersen had started to adopt a more confrontational approach © 2012/13 FH Technikum Wien

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