Case Study : Microskin 's Mission

• The first alternative we will focus on is the Economic Value to the Customer (EVC). Hence we have to determine the price that will make a risk-neutral customer, who considers only economic benefits, indifferent between buying either our cushion pad or the ones supplied by alternative offers. We first measure the added values of CMI’s pad compared to a conventional one, then we monetize it, and finally decide the amount we are willing to leave on the table in order to make our product more attractive to the customer. The EVC is measured on the basis of both Kendrick and Corey data (see appendix 1). Looking at Kendrick first we found that the EVC was $4.260,4 and after leaving 40% to the customer, we priced the pad at $2.556,24. Based on Corey’s figures, the EVC was $5.712,58 and after leaving 40% to the customer the price was $3.427,49 per pad.

The dirtiest thing you own maybe your cell phone. Imagine what touches your phone the most, probably your hands and face. Since cell phones are everywhere and have become one of the most helpful tools of our generation, they have their drawbacks. The use of cell phones happens everywhere today, one place being the hospital. From a study of phones and spreading of bacteria associated with health care associated infections, Karabay states, “Our study reveals that mobile phones may get contaminated by bacteria (such as Escherichia coli, Pseudomonas aeruginosa and Klebsiella pneumoniae), which cause hospital infections, and may serve as a vehicle for the spread of nosocomial pathogens” (Karabay, 2007). Touching contaminated

Pricing can play an important role in the success or disaster of any product. Too high a price and the product will fail; too low a price and not enough profits will be made to sustain business operations (Hisrich, Peters, & Shepherd, 2014). The key is to make the customer think that they are paying exactly the right price for the product. Anything else though in this regard means the product is not positioned well in the mind of the consumer. First of all, Gril-Kleen will have to decide on what sort of strategy it needs to pursue. This strategy is decided on three factors namely costs, margins and competition.

In this project, I have chosen to provide a microeconomic-based analysis on NIKE Inc. The study will include the analytic overview of the general market of Nike brand, as well as the information about the goods, service, and areas of operation. Throughout the research of this paper, I will discuss the cost of production, as well as the supply and demand in relation to microeconomics. Moreover, we will look at how supply and demand of this market regulates the equilibrium of quantity and price, as well as the economical efficiencies where the surplus for consumer and producer is maximized. Information will be explored to understand why businesses and people make decisions and how those actions we can be used for strategy. To conclude this research paper, I will take a deeper look and make recommendations for the future profitability, future growth and sustainability of NIKE Inc. (Hubbard & Obrien, 2015).

In the technologically driven world, economists take into account the degree of elasticity for both the early adopters and the late adopters. Due to lagged demand and network effects in these markets, firms have to follow certain pricing strategies. We will form an economic analysis on how these topics are related and what type of pricing strategies firms have to follow when these conditions are present.

From the courier, it is clear that the products with the highest customer awareness have the higher market share. With that in mind, we will adjust the promotion budget for the low end products to increase our customer awareness which in turn will increase our sales if we continue to compete based on low prices. Because we are featuring our low end product, we think that this product will remain in the cash cow position, never becoming a star through an increase in market growth rate. The only way that this product will ever become a dog is if the price of the product

With your help we’ll be able to expand production and be able to offer our product across Toronto.

The strong competition among rivals pursuing a similar strategy is vastly based on product differentiation and a niche market attraction, as companies are constantly working to surpass their competitors and seek to provide just what certain consumers want.

A successful company would put its products at a competitive price but this doesn’t mean it has to be the cheapest in the market – supplying value-adds or better value for money or a personal service might help the company to compete with other rivals or competitors.

If the client experiences watery eyes then a tissue should be used to carefully blot the area.

The human skin is the largest organ within the human body (https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3535073/). The surface of the skin is formed by cross-linked cell envelopes and specialized lipid molecules creating the structure of the epidermis (NCBI). The human skin is slightly acidic (pH 5-6) which is beneficial for resident flora (Lambers). The human skin acts as a barrier which is one of the first lines of defense against harmful microbes, most commonly specialized immune cells help to fight off invasive organisms. (NIH). Levels of specific microbes can fluctuate a great deal up and down but normally stay relatively constant due to the competition with other organisms on/in the skin (Ppt).

3. To become established as the national retailer of choice for skin care product within the next 3 years.

penetration pricing strategy. All indications are that sales will continue to grow. In response to a

Product diversification is a feasible way to obtain growth through new products. The company can use existing product knowledge to develop the brand into new lines to increase exposure and use similar technology to increase synergies. Leveraging off an existing well-known brand to a market that is familiar with the brand will also increase the possibility of success while maintaining lower marketing costs in

Once the consumers like the product and realizes it is good quality, then they accept the product and the low pricing help the product create some buzz in the market and have some good techniques.